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Customers expect a tailored experience from their favorite brands.

Get insightful consumer data on up to 80% of your customers for stronger segmentation and better personalization.


Wow your customers with engaging content


Personalize messages across channels


Contextualize behavior


Gather big data insights

Claim Your FREE Match Test

Find out how we can enhance your existing
data with our free match report.
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Email Intelligence Pricing

  • Number of Matches
  • Price Per Matched Field (minimum order $50)
  • 1 - 499,999

  • $0.010

  • 500,000 - 999,999

  • $0.009

  • 1,000,000 - 2,499,999

  • $0.008

  • 2,500,000 - 4,999,999

  • $0.007

  • 5,000,000+

  • Call for pricing

Under the Hood

TowerData combines the best match rates in the industry with high accuracy, fast performance and superior data security. We also make it easy to enrich your customer profiles with our real-time API’s and client portal, InstantData.


Tie demographic and household data to 80% of all U.S. emails.

We aggregate data across multiple sources linked to 300 million adults in the United States. Check out our data dictionary to see our full list of data points.

View the Data Dictionary


Multi-source data from top-tier aggregators, the census, online behavioral and online purchase intent triggers.

We collect billions of data points to provide customers with valuable demographic and household data. 


Sort, normalize, filter and connect the dots across individual identities to build an accurate picture of the people behind their email addresses.

Leveraging TowerData’s identity graph, we use advanced algorithms to package data points and match them to the appropriate email address, postal address, cookie or mobile advertising ID. We only match data to a point of contact when we are at least 90% confident about the association.


Safely store the data and ensure the highest levels of service availability.

We check and rebuild our database every month, storing the refined data in our cloud-based, fault-tolerant, distributed key-value store. In other words, our database is incredibly fast and reliable.


Serve the match data back via real-time API, batch processing or connections with our technology partners.

When we receive a query with an email or postal address, our system looks up the record in our database and returns the requested data fields in under 100 milliseconds, faster than it takes to load a web page. Our service is ISO 27001 certified, so you're data is processed safely and securely. Try it now by uploading a file to InstantData for a free match report, or integrate data into your website or application with our real-time API.

Get a Free Match Report with InstantData

Learn More About Real-Time API


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