TowerData combines the best match rates in the industry with high accuracy, fast performance and superior data security. We also make it easy to enrich your customer profiles with our real-time API’s and client portal, InstantData.
We aggregate data across multiple sources linked to 300 mm adults in the United States. Check out our data dictionary to see our full list of data points.
We collect billions of data points to provide customers with valuable demographics, household, and behavioral data. Additionally, our TowerData cookie pool captures purchase intent data fueled by individual behavior across 10,000 online stores.
Leveraging TowerData’s identity graph, we use advanced algorithms to package data points and match them to the appropriate email address, postal address, cookie or mobile advertising ID. We only match data to a point of contact when we are at least 90% confident about the association.
We re-check and re-build our database every month, storing the refined data in our cloud-based, distributed key-value store. In other words, our database is incredibly fast and reliable.
When we receive a query with an email or postal address, our system looks up the record in our database and returns the requested data fields in under 50 milliseconds, faster than it takes to load a web page. Upload a file to InstantData for a free match report or integrate data into your website or application with our real-time API.
