The Financial Times is one of the world’s leading business news and information organizations, recognized throughout the global business community for its authority, integrity
The Financial Times had been contacting its current and past subscribers by mail for renewals and bill
The Financial Time aimed to:
Obtain valid email addresses for current and past subscribers to its newspaper and digital site.
Save money on repeat postal mailings for renewals and billing
Ensure customers gave permission to be contacted by email
“The relationship with TowerData has been nothing but positive. They’ve made sharing data so streamlined, simple and seamless.”
— Elizabeth Galietto, Email Marketing Manager at The Shubert Company
The Financial Times used TowerData’s Email Appending service to add email addresses to its postal list.
As a result:
TowerData increased the percentage of Financial Times’ customer emails on file from 28% to 65% over time.
The Financial Times saved an estimated $0.50 for each renewal letter or invoice it did not have to send
Email Appending provided a database of email subscribers for winback and other marketing efforts.