One of the main things that can affect your email deliverability is your recipients marking your messages as spam. This is getting more and more common as spam and the powers that crack down on it, increase.
As this infographic from Marketo describes, spam has come a long way, and it is only becoming more and more prevalent. Because of this, it’s becoming increasingly difficult to get your email into inboxes without being marked as spam.
Take the right steps to not look like a spammer. Follow these tips:
It is important to realize these guidelines will keep you out of spam folders and get you seen by your audience, but just as importantly they will keep you law abiding. These five tips are also included in the CAN-SPAM ACT: A Compliance Guide for Business, which details all of the main requirements of following the law.
Are you struggling with some of these email marketing hurdles? Take advantage of TowerData’s free email validation report to check the quality of your list.
Photo Credit: loop_oh