Email Solutions Blog

What’s the cost of a lost customer?

It’s a complex question, sure. But when it comes to losing a customer who simply gave you the wrong email address, we can put a number on it.

The term “newsletter” sounds ancient. It sounds like a pamphlet sent out by your condo association, or a handout in your dentist’s office.

Take a seat and grab your pencils, marketing professionals. We’re going back to email marketing school this month. First: a quick refresher course in Email Marketing 101.

Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times. No wonder it has not just survived but is ruling over the marketing world since decades — email is king!