Email Solutions Blog | TowerData

[Podcast] How to Use Marketing Data for Better Engagement & Conversions

March 18, 2019

With so much media competing for customers’ attention, it’s no wonder that marketers struggle with engagement. This is particularly true when it...

Read More

Email Validation Defined: What do terms like bounce & deliverability mean?

Why You Need Email Validation in 2019

Why No One is Clicking on Your Marketing Emails

February 18, 2019

Put a Ring on it: How to Boost Customer Engagement Today

February 11, 2019

Low Email Open Rate? Here's What to Do.

February 4, 2019

[Webinar] How to Make a Great First Impression on Your Customers

January 28, 2019

Vermont Data Broker Regulation: What You Need to Know

January 21, 2019

How To Wow Customers With Personalization & Segmentation

January 14, 2019

What Are Customer Demographics — & Why Are They Vital For Marketing?

January 7, 2019

2019 Marketing Predictions: Voice-Activated Emails, CDPs, Video

December 26, 2018

2019 Marketing Predictions: Personalization, Landing Pages, Interactive Email

December 17, 2018

2019 Marketing Predictions: Responsiveness, Chatbots and Video

December 10, 2018

2019 Marketing Predictions: Interactivity, Accessibility & Privacy

December 1, 2018

Here’s Why You Need to Use Behavioral Segmentation

November 26, 2018

Consistency is Key: How Marketers Can Create a Unified Brand Experience

November 19, 2018

Why Personalized Marketing Makes a Great First Impression on Customers

November 12, 2018

What is the Difference Between Personalization and Customization?

November 5, 2018

Your Worst Email Marketing Nightmares — Solved

October 29, 2018

Email Validation: How Email Verification Really Works

October 22, 2018

Revive Your Dead Email Marketing With These Tips

October 15, 2018

Debunking the 4 Most Common Email Marketing Myths

October 8, 2018

The 5 Most Avoidable Email Marketing Mistakes

October 1, 2018

4 Examples of Retailers Killing It At Email Marketing

September 24, 2018

5 Essential Retail Emails You Need to be Sending

September 17, 2018

5 Retail Email Examples to Wow Customers Across Channels

September 10, 2018

The Retail Pro's Guide to Winning at Email

September 4, 2018

10 Email Marketing Metrics to Measure and What They Tell You

August 27, 2018

What is the ROI of Email Validation?

August 20, 2018

Spark Engagement with These 6 Email Newsletter Strategies

August 13, 2018

Go Back To School With These Email Marketing 101 Tips

[Infographic] Why Email Marketing is King

What the California Consumer Privacy Act Means for Marketers

How 3 Brands Use Emotion in Email

How to Use Big Data to Identify Buyer Personas

How Personalized Retargeting Drives Conversions and Loyalty

Speak Softly: Using Data to Build Relationships With Customers

Tug at Your Customers' Heartstrings With These 3 Emotions

4 Types of Emails to Retain Great Customers

How 3 Brands Get & Keep Customers With Killer Loyalty Programs

4 Ways Data Boosts Customer Loyalty

How Personalization Earns Loyal Customers and Evangelists

Hashed Emails are the Future of Multichannel Marketing — Here's Why

TowerData's GDPR Compliance

[Infographic] 11 Quintessential Email Mantras to Rejuvenate Your Email Marketing Campaigns

How to Solve Your Biggest Multichannel Marketing Challenges

5 Key Ingredients for Multichannel Marketing Success

[Infographic] Email Personalization Advancements: The What, Why & How of Hyper-Personalization

Put Your Data to Work: 5 Easy Ways To Start Personalizing Emails Today

3 Brands Wowing Customers With Personalized Emails

Use Segmentation & These Best Practices to Step Up Your eCommerce Email Marketing Game

How Personalization Creates a Better Brand Experience

The New Rules of Email Personalization

Why Email Validation Is Essential to Reaching Your Customers

6 More Challenges Email Validation Helps You Overcome

Email Reputation: What It’s All About

[Infographic] 5 Pro Tips for Identity Matching Success

February 28, 2018

How Brands Earn Leads & Power Personalization With Website Visitor Identification

February 26, 2018

How Identity Matching Helps Brands Make Connections

February 19, 2018

Why Email is the Heart of Identity Matching

February 12, 2018

Data Match-Making: Show Your Customers Some Extra Love With Identity Matching

February 5, 2018

[Webinar Recording] How to connect with your customers in every channel

February 1, 2018

Email Will Power The Future of People-Based Marketing — Here's Why

January 29, 2018

Why Data Fuels People-Based Marketing

January 22, 2018

How 4 Industry Experts Are Adapting to People-Based Marketing

January 15, 2018

Customer Expectations Have Changed — Here's What They Need From Brands

January 8, 2018

People-Based Marketing Isn't Magic — It's What Customers Expect

January 2, 2018

Why Behavioral Data Is the Key to Better Email Marketing

December 26, 2017

How to Personalize Email Based on Customer Lifecycle Stage

December 18, 2017

5 Ways to Write More Effective Email Copy

December 11, 2017

TowerData's Email Marketing Predictions for 2018

December 4, 2017

3 Little-Known Issues That Affect Email Deliverability

November 27, 2017

Grow Your Email List with These 9 Tips

November 20, 2017

How to Supercharge Your Email Marketing with Consumer Data

November 15, 2017

Why List Segmentation Matters in Email Marketing

November 13, 2017

Email Validation & Email Intelligence: A 1-2 Punch for Better Lead Nurturing

November 6, 2017

Email Append: Why Hashed Emails Are Essential to Identity Matching

October 30, 2017

5 Retail Email Marketing Tips to Align Digital, In-Store Experience

October 23, 2017

[Infographic] 119 Facts You Don't Know About Email Marketing

October 18, 2017

3 Ways to Use Customer Intelligence to Refine Your Email Strategy

October 16, 2017

7 Things That Make Your Email Marketing Campaign Successful

October 11, 2017

How 5 Top Brands Earn Loyalty with Triggered Emails

October 9, 2017

5 Inspiring and Insightful Takeaways from INBOUND 2017

October 4, 2017

Why Email Personalization is Essential for Transactional Emails

October 2, 2017

5 Ways To Make An Impact With Email Pop-Ups

September 27, 2017

3 Expert Tips for Effective Email List Cleaning

September 25, 2017

Why Marketers Should Pay Attention to Gender-Neutral Pronouns

September 19, 2017

The Critical Role of Email in Omnichannel Marketing

September 18, 2017

5 Clear-Cut Signs Your Email Marketing Strategy Needs Updating

September 11, 2017

Real-Time Subscriber Data: The Key to Email Marketing Success

August 30, 2017

The 5 Most Important Facts About Email Validation

August 24, 2017

3 Best Practices for Building Better Email Landing Pages

August 18, 2017

6 Interactive Email Ideas for Rookies and Pros

4 Ways Email Improves Marketing Campaign Performance

5 Essential Parts of a Pre-Deployment Email Checklist

The Past, Present and Future of Retail: A CRMC 2017 Recap

Marketing Technology Landscape: Growing and Knowing Customers

3 Powerful Email Deliverability Tricks Used By Top Brands

Why Connection Data is Crucial for Cross-Channel Success

6 Affordable Marketing Strategies for SMBs

How (and Why) You Should Use Email Marketing Automation

3 Big Brands with Exceptional Customer Loyalty Programs

Improving Email Deliverability: Bounce Exchange Webinar Recap

3 Marketing Email Templates You Really Should Be Using

7 Email Marketing Challenges Every Marketer Encounters

4 Powerful Ways to Re-Engage Inactive Email Subscribers

Identity Resolution 101: A RampUp 2017 Recap

Customer-First Marketing and Data: A MarketingSherpa Summit Recap

TowerData Empowers Marketers with Mobile Device IDs

4 Types of Must-Have Email Marketing Content

4 Opportunities for Email Personalization You Might Not Know

5 Ways Email Validation Can Help All Types of Marketing

Verizon's Email Retirement and Migration Announcement

3 Best Practices for Creating Engaging Marketing Emails

7 Surprising Facts About the History of Email Marketing

eTail West 2017: What We Learned About the Future of Retail

A Beginner's Guide to Email Deliverability

February 21, 2017

3 Tools You Need to Organize Your Multi-Channel Marketing

February 15, 2017

3 Great Examples of Email Personalization in Retail

February 8, 2017

Active Customer Intelligence: Know What Your Customers Want Right Now

February 1, 2017

Ask the Expert: B2C Email Marketing Insights

January 24, 2017

The Best Holiday Email Marketing Campaigns of 2016

January 19, 2017

Leveraging Customer Data: GreenRope Webinar Recap

January 12, 2017

How to Close the Gap between ERP and Email Marketing

January 5, 2017

TowerData Now Has Privacy Shield Certification

December 29, 2016

TowerData's Email Marketing Predictions for 2017

December 20, 2016

What TowerData Learned at the 2016 Email Insider Summit

December 15, 2016

TowerData Turns 15: Reflecting on Milestones, Looking Forward

December 7, 2016

6 Most Frequently Asked Questions About Email Marketing

November 30, 2016

How the Big Brands Achieve Cross-Channel Success

November 23, 2016

TowerData’s Key Takeaways from ad:tech 2016

November 17, 2016

6 Things Email Marketers Do That Drive Customers Crazy

November 16, 2016

TowerData’s Recap of &THEN 2016

November 4, 2016

Prepping for 2017: 4 Types of Email Campaigns You'll Need

October 19, 2016

How Email Marketing Campaigns Win and Lose Elections

October 12, 2016

Can Customer Data Help Build Trust With New Contacts? [Video]

October 5, 2016

Top 5 Reasons Why Customers Abandon Shopping Carts

September 28, 2016

Why You Need to Build Your Customer Loyalty Program NOW

September 21, 2016

Is It Possible to Personalize Direct Mail Like Email?

September 15, 2016

Best of Summer 2016: Email Campaigns We Loved

September 13, 2016

How to Use Customer Data Without Being Creepy

September 7, 2016

6 Email Personalization Tactics You Should Avoid

September 1, 2016

What Does a Perfect Email Campaign Look Like?

August 31, 2016

Can Consumer Data Increase Content Shareability? [VIDEO]

August 25, 2016

How to Use Emotional Targeting to Win Over Customers

August 23, 2016

8 Things to Know When Switching to a New ESP

August 17, 2016

From Mad Men to Mad Machines: Algorithms in Advertising

August 11, 2016

Back-to-School Marketing: Capitalizing On In-Store Purchases

Is There Such Thing as a One-Click Conversion?

Why Brands Should Pay Attention to Email Shares [Video]

The Formula for a Powerful Transactional Email

3 Things That Will Make Your Holiday Email Campaigns Shine

4 Things Customers REALLY Want from Brand Emails

What is Time Pressure and Why Does it Matter?

What 2 Things Drive Email Subscribers to Share? [Video]

How to Repurpose Content into Successful Email Campaigns

Email Spam Guidelines: 3 Things that Kill Deliverability

Hashed Email: The Secret to Personalization Success

3 Examples of Travel Email Marketing We Love

API Domain Distribution Analysis: 6 Findings

Email Optimization: Why Email Length is So Important

The First Email Innovation Summit: 3 Things You Need to Know

Salesforce Connections: 4 Things Brands Can Learn from Robin Roberts

6 Email Newsletter Strategies That Ignite Engagement

What is Identity Matching (Unified Data) and Why is it Important?

How to Run a Successful Referral Email Marketing Campaign

Here’s Why People Unsubscribe From Email Marketing

10 Email Marketing Terms You Need to Know in 2016

Email: The Weapon Against Identity Fraud

2 Case Studies that Prove the Power of Multichannel Data

How to Use Data to Create Powerful Post-Purchase Emails [Video]

What’s the Next Big Thing in Email Marketing? EEC16 Recap

3 Brilliant Examples of SaaS Email Marketing

5 Innovative Email Marketing Trends for Your Clients

The Dos and Don’ts of User-Generated Content: Avoid Unnecessary Risks

8 Types of Interactive Email Content That Convert

Mobile Email in 2016 and Beyond: Are You Doing It Right?

Why Post-Purchase Emails are an Engagement Gold Mine [Video]

5 Tips for More Interesting Emails & Higher Open Rates

4 Hot Retail Email Trends You Need to Know Now

#SHERPA16: Why Storytelling in Email is Now Mandatory

February 25, 2016

Why You Should Stop Deleting Inactive Email Subscribers

February 18, 2016

Debunking a Dangerous Email Spam Trap Myth [Video]

February 16, 2016

4 Things Email Subscribers Want (But Won’t Tell You)

February 11, 2016

Consumer Intent Vs. Demographics: Which is More Important?

February 9, 2016

4 Easy Delivery Tips You Can't Afford to Miss [Infographic]

February 3, 2016

4 Ways to Use Big Data Better in 2016

January 27, 2016

Your Email Optimization Strategy for Maximum ROI

January 21, 2016

PPC and Email: A Match Made in Data Heaven

January 19, 2016

Video Blog 4: Debunking Dangerous Email Myths Pt. 1 & 2

January 13, 2016

8 Best Practices for Avoiding the Spam Folder

January 7, 2016

3 Pieces of Email Marketing Advice You Should Ignore

January 5, 2016

Our Top Email Predictions for 2016

December 30, 2015

What to Do With New Email Addresses [Video]

December 23, 2015

Maximize Your Impact on New Email Subscribers From Holiday Campaigns

December 17, 2015

The Fate of the Term ‘Email’ and Other Trends From MPEIS 2015

December 15, 2015

3 Ways to Build Local Email Marketing That Rocks

December 9, 2015

How to Build Engagement Immediately

December 2, 2015

5 Challenges Solved by Growing Your Subscriber Base

November 30, 2015

Answers to Your Top Questions About Hashed Email [Video]

November 24, 2015

Top Mobile Shopping Trends (And How You Can Benefit)

November 18, 2015

Measure This Not That: How to Be Smarter About Email Metrics

November 12, 2015

Automated Content and Email Validation Rule at Ad:Tech NY 2015

November 11, 2015

5 Tips to Rev Up Your Customer Reviews With Email

November 4, 2015

The Why and How of Email List Segmentation

October 29, 2015

Boost Your Marketing Strategy With Empathy

October 28, 2015

3 Reasons Why Hashed Emails are Your Greatest Digital Asset

October 27, 2015

How to Get More Clicks From Your Emails [Video]

October 22, 2015

The Ultimate Email Marketer’s Glossary: 10 Data Terms You Need to Know

October 14, 2015

Using Data to Pump Up Your Loyalty Program

October 7, 2015

Client Spotlight: Springbot Shares How Successful Businesses Use Data

September 30, 2015

5 Foolproof Email Acquisition Practices for Savvy Email Marketers

September 24, 2015

Study Shows: Millennials LOVE Email

September 22, 2015

Overcoming the Pain Points of Email Data Management

September 16, 2015

The ABCs of Increasing Email Open Rates

September 10, 2015

Discover 5 Super Ingredients Your Email Marketing Is Missing

September 8, 2015

How to Use Psychology to Improve Email Engagement

September 2, 2015

The Truth Behind Email Engagement and Social Media

August 27, 2015

4 Examples of Amazing Shopping Cart Abandonment Campaigns

August 25, 2015

Email Engagement Dropping? Try These 5 Easy Fixes

August 20, 2015

How to Use Personalization to Drive Email List Growth

August 12, 2015

3 New Email Marketing Trends You Need to Know

Should You Be Using Real-Time Email Marketing?

Find the Best Email Marketing Vendors With Fluent's Landscape

4 Surprising Ways to Make Your Emails More Clickable

5 Secrets of Cart Abandonment Campaigns Customers Can’t Resist

3 Ways to Win with Adaptive Content

4 Easy Growth Hacks for Increasing Your Email Database Fast

What is Sticky Data and Why Do I Need It?

Top 3 Most Dangerous Email Marketing Myths Busted

How to Create Newsletters Subscribers LOVE in 3 Easy Steps

Personalization and Customer Success: Highlights from CNX15

10 Data-Backed Truths All Email Marketers Need to Know

MPEIS Recap: Customer Loyalty Program & Data-Powered Dynamic Content

6 Examples of Highly Effective Subject Lines

How to Use Personalization Data to Fuel Customer Engagement

Does UX Really Affect Your Email Marketing Success?

4 Things Marketers Need to Do with Newly Acquired Addresses

Bounce Exchange Shares Why Behavioral Marketing is Crucial

Powerful Post-Purchase Emails: 3 Examples

TowerData and Email Monks are Joining Forces! What it Means for You

The Campaign Checklist: 7 Items You Need Before You Launch

6 Tips for Crafting Compelling Email Content

Achieving One-on-One: The 3 Stages of Personalization [Infographic]

Achieve Better Email Marketing Results by Setting Quantifiable Goals

TowerData Talks Personalization at GroupHigh Outreach Marketing Summit

Client Spotlight: DailyWorth Discusses the Benefits of Customer Data

How to Master Contextual Marketing in 3 Easy Steps

12 Life Saving Tools Every Email Marketer Needs

Is Email the Future of Major Network Display Advertising?

3 Fascinating Ways Conversion Depends on Personalization

Lookalike Modeling: A New Way to Find Your Most Promising Prospects

3 Brands That are Winning at Email Personalization

What to Do When You Don't Have Enough Data to Personalize Emails

14 Stats that Prove Email Marketing is Still King

Jeff Carl Talks About Customer Segmentation and Responsive Design

How to Increase Engagement in Your Omnichannel Campaigns

5 Tips for More Shareable Email Content

Top 5 Emails Your B2C/Retail Business Should be Sending

3 Exciting Things We Learned at the 2015 Bronto Summit

TowerData Talks Hashed Emails on A Slice a Day Podcast

How to Craft More Useful Email Content for Your Target Audience

How to Connect the Dots Between Landing Pages and Email

Top Tweets from the 2015 MarketingSherpa Email Summit

February 25, 2015

Danny Hsia: 2015 is the Year of Email Personalization

February 24, 2015

List Hygiene: 3 Spots You May Be Overlooking

February 19, 2015

3 Reasons Hashed Emails are the Future of Marketing

February 17, 2015

3 Emails We Love So Much We Have to Share

February 13, 2015

Highlights from the 2015 Email Evolution Conference

February 11, 2015

Email Evolution Conference 2015: Best Tweets from Day 1

February 4, 2015

How the Shubert Organization Boosted Engagement in 3 Short Acts

February 2, 2015

4 Examples of Effective B2C Welcome Emails

January 28, 2015

The Most Important and Least Used Email Marketing KPIs

January 22, 2015

Driving Engagement Across the Customer Lifecycle

January 20, 2015

4 Tips for Crafting Context-Driven Emails

January 14, 2015

Expert Tips for Kicking Off Your 2015 Email Marketing Right

January 9, 2015

Scientific Email Marketing: 6 Steps to Improve A/B Testing

January 7, 2015

How to Leverage Consumer Data to Build Trust

December 31, 2014

Decrease Email Inactivity by Understanding Your Customer Lifecycle

December 23, 2014

InstantData: A Quick Way to Learn More About Your Buyers

December 17, 2014

Managing Email Frequency: Is it Possible to Send Too Much Email?

December 12, 2014

Email Marketing: Top Tweets from MediaPost Email Insider Summit

December 11, 2014

Is Email Marketing Still Important? Predictions for 2015

December 4, 2014

How to Use Email Activity Scoring to Achieve Behavioral Segmentation

December 2, 2014

Are You Thankful For Your Email Database? Show it Some Love.

November 26, 2014

Contextual Marketing with Email Intelligence

November 25, 2014

The ROI of Email Intelligence: Here are the Facts

November 19, 2014

Stay Engaged With Your Buyers With Triggered Email Messaging

November 12, 2014

How to Put Your Email Subscribers in Control and Keep Them Engaged

November 7, 2014

Locate and Win Back Inactive Contacts with Email Activity Score

November 5, 2014

The Power of Email Segmentation in B2C Marketing

November 5, 2014

Best Practices to Re-Engage Inactive Email Subscribers

October 14, 2014

How Email Validation Works: Spam Trap Detection

September 29, 2014

TowerData Discusses Real-Time Engagement & Data at ExactTarget #CNX14

September 26, 2014

TowerData Takes #CustFest: A Recap of America’s Customer Festival

September 24, 2014

How Email Validation Works: Syntax Validation and Email Correction

September 16, 2014

Where Retailers Should Focus Their Big Data Efforts

September 9, 2014

How to Use Data to Turn New Buyers into Loyal Customers

September 5, 2014

Where Is My Email Marketing Going Wrong?

August 29, 2014

Back to School: 11 Essential Email Marketing Basics

August 21, 2014

Unleash Your Email Marketing Creativity with Big Data

3 Marketing Takeaways from John Legend

The Dos and Don’ts of Using Video in Email Marketing

Why Should I Use Video in My Next Marketing Email?

Drive More Clicks on Mobile Devices with a Clear Marketing Strategy

Mid-Year Email Marketing Resolutions to Act on Now

The Essential Pre-Deployment Checklist for Holiday Emails

Webinar from #TechWeekChi: Personalize and Predict with Email Data

3 Reasons You Should Engage in Multi-Channel Marketing

Insight from #IRCE2014: Personalization is the Future of eCommerce

TowerData Shares Best Tweets of #IRCE2014

Do I Need Email Intelligence for eCommerce?

What To Think About Before Choosing an Email Validation Provider

What is My Email Marketing Missing? Getting Back to Basics

When, Where and Why Customers Share Their Data

What Does “Big Data” Really Mean for Marketers?

3 Signs You Need Real-Time Data

Why You Don’t Have to Worry About Sending Too Much Email

3 Triggered Email Campaigns You Should Try

Email Fatigue: Are Your Customers Tired of Receiving Email?

MPEIS 2014 Best Tweets: Data, Personalization & the Email Glue Stick

Insight from #MPEIS: How to Get More Customers & Increase Loyalty

Using Data to Overcome the Hurdles of Email Marketing

The Real Problem with ‘Best Time to Send Email’ Blogs

4 Tips to Improve Email Data Quality

What the?!? 5 Weird but Useful Email Marketing Statistics

4 Emails You Should Start Sending Now

3 Offline Opportunities to Collect More Data

Using Email Intelligence to Compete with E-Commerce Goliaths

The 3 Steps to Getting Your Emails Read

Case Study: Boosting ROI with Fewer Email Addresses

Trigger Words to Get You In—or Knock You out of—the Inbox

The Do’s and Don’ts of Real-Time Email Marketing

5 Groups You Should Be Segmenting in Your Email List

What’s in a Form? 4 Tips on Collecting More Customer Data

Making Big Data Work for You: Lessons from British Airways

Who Says Email Marketing Trumps Social Media? Marketers Do.

Scaling Personalization Through Big Data: 3 Takeaways for Marketers

February 27, 2014

How to Develop a Big Data Strategy for Better Email Personalization

February 25, 2014

3 Signs Your Email Database Needs to Be Cleaned

February 20, 2014

Putting Email to the Test: What to Test in Email Marketing

February 18, 2014

3 Tips to Spice up Boring Emails

February 12, 2014

What You Need to Know About Canada’s Anti-Spam Law

February 10, 2014

Why It’s Really Time for Real-Time Analytics

February 4, 2014

Email Marketing’s Expanding Role Fuels Marketing Automation Surge

January 29, 2014

How Smart Email Marketers Grow Their Lists

January 28, 2014

Understand Your Big Data & You’ll Understand Your Customers

January 24, 2014

Email Marketing: Do Consumers Want a Relationship with Brands?

January 22, 2014

Multi-Channel Marketing: Weaving Together Email & Direct Mail

January 22, 2014

Why Email Subscribers Opt Out & What You Can Do About It

January 17, 2014

Content and Email Marketing Go Together Like Bread and Butter

January 15, 2014

Make Personalized Email Feel Comfortable, Not Creepy

January 13, 2014

The Top-Tier Email Marketing Path to Higher Revenues

January 10, 2014

15 Email Marketing Metrics You Should Be Tracking in 2014

January 9, 2014

The 4 Best Ways to Increase Your Email Marketing Revenues

January 7, 2014

3 Easy Strategies for Email List Segmentation

December 30, 2013

Email Marketing Strategy: The Importance of Being Different

December 27, 2013

Mapping Your Email Marketing Strategy to the New Buyer’s Journey

December 20, 2013

Email Strategy: The Art of Email Subject Lines for Mobile

December 19, 2013

Add These Automated Emails to Your Email Marketing Toolbox

December 17, 2013

Recap from MPEIS: More Data to Love with TowerData

December 13, 2013

TowerData Expands Email Marketing Solutions with Rapleaf Data

December 12, 2013

Reinventing Email: The New Rules of Email Marketing

December 12, 2013

6 Tips to Better Manage Your Email Marketing Campaigns

December 10, 2013

The New Big Thing in Email Marketing Is Engagement

December 6, 2013

Email Strategy: Optimizing Emails for HTML and Plain Text

December 3, 2013

Abandoned Cart Email Strategy: Part 2

November 27, 2013

Coming to Terms with Modern Email Marketing

November 25, 2013

Abandoned Cart Email Strategy: Part 1

November 22, 2013

Effective Email Marketing Begins with Knowing Your Customers

November 20, 2013

The Social Inbox: What Is It & What Should Email Marketers Do with It

November 18, 2013

3 Reasons Why Big Data Is Still Hot for B2B Marketers

November 14, 2013

Maverick Email Marketing: Breaking Rules and Making Waves

November 13, 2013

Email Strategy: Want to Beat Gmail Tabs?

November 12, 2013

Learn the Benefits of Email Intelligence, Email Validation at ad:tech

November 6, 2013

Behavioral Email Marketing: Real vs. Ideal

November 4, 2013

For Deliverability, Email Hygiene Makes the Biggest Difference

November 1, 2013

5 Tips to Capitalizing on Social Media to Build Your Email List

October 30, 2013

3 Key Dimensions of a Highly Compelling Marketing Email

October 28, 2013

Email Strategy: Email at the Core of Multi-channel Marketing

October 25, 2013

Better Target Email Subscribers with Personalization

October 23, 2013

The Pros and Cons of Offering Incentives in Email Marketing

October 21, 2013

Customer Profiling via Email Preference Centers: Good, Bad & Ugly

October 18, 2013

Thinking of Buying an Email List? Beware: It's Risky

October 16, 2013

The Top 5 Benefits of Real-Time Validation Services

October 14, 2013

Email Deliverability Tips: Beating Gmail’s New Inbox System

October 11, 2013

Know Your Customers Better: TowerData Tells Marketers How at DMA2013

October 9, 2013

5 Steps for Building a Successful Marketing Email

October 7, 2013

How to Make Newsletters New Again

October 4, 2013

Timeliness, Relevance, Hygiene Key to Top-Tier Email Marketer Success

October 2, 2013

Who Is Your Audience? Use Big Data to Define Buyer Personas

September 30, 2013

Email Strategy: What Makes a Great Call to Action?

September 27, 2013

While Mobile Use Continues to Rise, Email Marketers Continue to Lag

September 25, 2013

Email Strategy: Is There a Best Time to Send Emails?

September 23, 2013

How You Can Skyrocket Your Email Marketing Using Video

September 20, 2013

The True Cost of Typos in Email Marketing

September 18, 2013

In Email Marketing, Is Sending Less Really More?

September 16, 2013

Social Media & Email Marketing Integration Part 3: Ways to Integrate

September 13, 2013

Social Media & Email Marketing Integration Part 2: How to Get Started

September 11, 2013

Join TowerData at ExactTarget Connections 2013

September 10, 2013

Social Media & Email Marketing Integration Part 1: The Business Case

September 9, 2013

Gmail Changes Have Email Marketers Worried

September 6, 2013

Email Strategy: Top 5 Triggered Email Best Practices

September 4, 2013

Email Marketing Best Practices: What to Include Above the Fold

September 3, 2013

The New Gmail Inbox: What Email Marketers Need to Know

August 30, 2013

4 Unexpected Ways to Improve Email Marketing

August 28, 2013

Social Media Fans v. Email Subscribers: They Are Not the Same

August 26, 2013

Email Marketing’s New World Order: Short Cycle + Long Cycle

August 23, 2013

Yahoo! is Scrubbing Inactives— Should Email Marketers, Too?

August 21, 2013

4 Easy Ways to Personalize Your Emails with TowerData

August 19, 2013

5 Ideas on Growing Your Email Database Using Social Media

August 19, 2013

Good Addresses Go Bad: Keeping Pace with Email Data Decay Gets Harder

August 16, 2013

4 Signs Email Marketing Teams Should Consider Marketing Automation

August 14, 2013

Improve Email Deliverability & Be Rescued from the Spam Folder

August 12, 2013

Real-Time Email Marketing: Spirit Is Willing, But Marketers Unable

Upcoming Webinar on Email Deliverability and Marketing Automation

4 Tips for Better Mobile Email Marketing Design

Fasten Your Seat Belts: It’s Email Marketing at Warp Speed

5 Offline Ways to Effectively Build Your Email List

Optimize for Mobile for Better Email Marketing Results

Mobile Email Marketing: Formatting Email for Mobile Devices

Get Better Results Now: Treat Email Marketing like Real Estate

5 Obnoxious Ways To Ruin Your Email Marketing Campaign

Top Need-to-Know Email Marketing Definitions, Part 2

The Power of the Subject Line in Email Marketing

Top Need-to-Know Email Marketing Definitions, Part 1

Are Link Shorteners Hurting Your Email Deliverability?

5 Email Deliverability Stumbling Blocks

Data Hygiene: Create a Culture of Cleanliness to Beat Bad Data

3 Reasons Unsubscribes Can Be Good for Your Email Marketing

How to Improve Open Rates in Email Marketing

5 Ways Infomercials Can Help Improve Email Marketing A/B Testing

Email Marketing Strategy: 6 Steps for Creating a Better Welcome Email

Dirty Email Data Takes Its Toll

7 Email Acquisition Best Practices for Email Marketing

How Real-Time Enhancement Services can Improve Your Email Marketing

5 Common Email Marketing Strategy Mistakes

Why Email Marketers Should Utilize Welcome Campaigns

Expert Tips to Up Your Email Deliverability Game

Recap from IRCE: Big Conference, Big Data

Email Deliverability: Bigger Barriers Demand New Skills

Fact or Fiction: Email List Growth Is Never Bad

3 Ways Making it Difficult to Opt-Out Hurts Your Email Marketing

Hard Bounce Rate by Industry: The Worst Email Marketing Offenders

4 Quick and Simple Tips To Get More Email Opens

Email Marketing Mobile Disconnect Brings Wake Up Calls

A Couple of Creative Ways to Expand Your Opt-In Email List

Email Marketing: 3 Elements You Should Be Testing

Target Your Facebook Ads with Rapleaf Data

What Email Marketing Pros Want Most: A Comprehensive Customer View

7 Tips to Get C-Suite Buy-in for Email Validation

Engaging Email Subscribers Part Three: 4 Refreshes to Re-Engage

Step One for Using Big Data in Email Marketing: Get a Plan

Engaging Email Subscribers Part Two: 5 Tips to Keep Them Engaged

Introducing the Brand New Rapleaf Dashboard!

Engaging Email Subscribers Part One: 5 Tips to Engage from the Start

Real-Time Is the Hottest Trend in Email Marketing

How Not to Look Like a Spammer in Email Marketing

Don't Call It A Comeback

Email Marketing: What Separates Top-Tier Professionals from the Pack

5 Insights from the Email Acquisition Panel at Email Insider Summit

For Email Marketing, Big Data and Dirty Data Don’t Mix

5 Do’s of Using an Email Append Service

5 Don’ts of Using an Email Append Service

5 Easy Ways to Grow Your Email List

7 Missed Opportunities for Growing Your Email Database

5 Big Ways Email Marketers Can Use Big Data

This Brand is Your Brand, This Brand is My Brand

4 Easy Ways to Improve Your Email Reputation

Top Reasons for Duplicate Data (And 3 Techniques to Fix It)

Email Marketing and the Flattened Marketing Funnel

Why Choose an Email Validation Service?

Long Live King Email

The Art & Science of Triggered Emails

7 Ways to Increase Email Deliverability

4 Steps to Eliminating Human Error in Big Data

Email Validation: Why Accuracy Matters

Customer-Centricity Makes the Heart Grow Fonder

Email Append Services: 5 Questions to Distinguish Good from Bad

Email Marketing ROI and Data Quality Go Hand in Hand

More Bang for Your Marketing Buck: Getting More Emails

The Facts Don't Lie about Email Personalization

Bad Data a Major Hurdle to Email Marketing Success

Append + Cleanse = A Winning Combo for Email Marketing

Is Direct Mail Dying? 3 Effects on Marketing

Dunk in the Dark

Social Media and Email Marketing Walk into a Bar

To Win Email Marketing's Changing Game: Buyer Personas

3 Ways Companies of All Sizes Manage Contact Data

February 27, 2013

Recap from Marketing Sherpa: Always Bet on Data (And Black)

February 25, 2013

Postal Service Cutbacks Increase the Advantages of Email Marketing

February 22, 2013

Build Customer Profiles to Boost Email Marketing Results

February 20, 2013

Data Means Business

February 18, 2013

Don’t Miss your Mark: Improve Aim with Email Validation

February 15, 2013

TowerData Prepares for MarketingSherpa Email Summit 2013

February 13, 2013

Email Marketing On and Off the Field

February 11, 2013

Tailor Your Email Messages using Demographic Segmentation

February 11, 2013

7 Strong Content Development Tips for Email Marketing

February 8, 2013

3 Benefits to Removing Inactive Subscribers from Email Marketing Lists

February 6, 2013

Terminator 5: Rise of the Big Data

February 4, 2013

Your Email Bounced: Now What? Update Your List with Email Hygiene

February 4, 2013

Value of Email Marketing Continues to be Proven: Tips to Maximize ROI

February 1, 2013

14 Signs Email Marketing Is Poised for More Growth

January 30, 2013

Make a Great First Impression on Your Prospects Using Big Data

January 24, 2013

Taking List Segmentation to the Next Level

January 22, 2013

5 Things You’d Never Think of Doing with Big Data

January 21, 2013

Email Marketing Trends and Predictions for 2013

January 8, 2013

Utilize Big Data for Targeted Email Marketing Campaigns

January 3, 2013

We were early adopters of Hadoop (to make magic happen)

December 18, 2012

RIP: Fluff Marketing (send our regards to Don Draper)

December 13, 2012

Email Deliverability Is Job One

December 8, 2012

Dream Big

December 7, 2012

The Godfather (Email)

November 27, 2012

To Be Your Best, Test

November 27, 2012

In Email Marketing, Content Rules the Roost

November 13, 2012

Tis the Season for Email Hygiene

November 5, 2012

12 Top Holiday Email Marketing Tips

October 26, 2012

Amazon outage takes down the world (wide web)

October 23, 2012

Salesforce taps Rapleaf API to help power the Marketing Cloud

October 19, 2012

Email Relevancy Takes Center Stage

October 19, 2012

Real-Time Data Services Drive Multichannel Marketing

October 12, 2012

Intelligent Email Marketing

October 5, 2012

RAPLEAF WILL DONATE $ TO CHARITY ON YOUR BEHALF

October 4, 2012

Email: The King of Smartphone Activity

October 3, 2012

Freshen Your Email List to Stay on Top

September 27, 2012

Consumers Prefer Email Over Other Mobile Messaging

September 24, 2012

Top 10 Email Marketing Trends of 2012

September 21, 2012

Lead Validation: Secret for Success

September 12, 2012

inSparq Makes the Rapleaf List of Top Marketing Automation Tools

September 7, 2012

Email + Social Media: Pushing the Revenue Envelope

September 6, 2012

Email List Cleaning Should Be a Sustained Effort

August 30, 2012

Email Testing for a Winning Edge

August 21, 2012

7 Super Tips for Mobile Email Marketing

August 16, 2012

Real-Time Data Services: A Stitch in Time...

The Lifetime Value of an Email Address

10 Ways to Get Started with Mobile Marketing

Email Appending: Ramping Up New Emails

10 Top Email List Cleaning Tips

Mobile Marketing: The New Make or Break Proposition

Spam Trap Dangers Make Marketers' Lives More Difficult

Email + Social Media Making Waves

Email Verification Lifts Data Quality, Reputation, and Results

Is List Hygiene the Weakest Link in your Email Marketing Program?

Data Append Makes Multichannel Marketing Hum

Demographic Segmentation for Greater Email Marketing Success

List Hygiene Gives Triggered Email a Bigger Kick

Reduce Your Bounce Rate to Raise Your Marketing Game

2012 Personalization Summit Recap

Data Appending Expands Marketing Reach and Results

8 Quick Tips to Help Your Content Marketing Efforts Succeed

Email List Cleaning for a Competitive Edge

Rapleaf Hosts Second-Annual Personalization Summit this Thursday

When and How Often You Should Email Your List

Inactive Emails: Ignore Them at Your Peril

Come see us at Ad:Tech - Booth #1812

Take Advantage of a Demographics Service to Boost Marketing Success

Rapleaf Announces Second Round of Winners for The Personalization Fund

Spam Traps: What You Need to Know

How to Master the Art of Content Marketing - 5 Keys to Success

Email Appending Pays Off for the Financial Times

Rapleaf's InstantData now live in the WhatCounts Publicaster Edition

7 Tips for Achieving the Optimum Email Database

10 Email Marketing Checks and Balances

Get More Emails: 10 Tips on How to Grow Your List

Most Marketers Don't Utilize Age and Gender for their Subscribers

February 28, 2012

Email Hygiene: A Clean List Helps Keep Your Business Healthy

February 23, 2012

Personalization vs. Customization

February 22, 2012

Among All Channels, Email Marketing Rules

February 17, 2012

The State of Email Marketing [Infographic]

February 14, 2012

5 Reasons Why It Pays to Deploy Email Validation

February 10, 2012

The Evolution of Email Marketing & Social CRM

February 7, 2012

How Email Append Can Accelerate Your Email Marketing

February 3, 2012

Want Better Email Marketing Results? It's in the Data!

January 31, 2012

TowerData Boosts Its Real-Time Data Services with New API

January 26, 2012

Rapleaf Data in Action-It's that Simple!

January 24, 2012

The History of Email, from Then to Now.

January 19, 2012

The A, B & Cs of Email Marketing in 2012

January 17, 2012

9 Email-Related Companies To Watch In 2012

January 12, 2012

Our InstantData Video-New and Improved

January 10, 2012

What Will 2012 Mean for Email Marketers?

January 5, 2012

List Enhancement: Past, Present, and Future

January 4, 2012

TowerData's 10 Year Anniversary

January 3, 2012

6 Email Marketing Predictions for 2012

January 3, 2012

Want to Increase Your Email Marketing Results?

December 29, 2011

InstantData Gets a Facelift

December 20, 2011

Curious Truths About Holiday Giving: Men Procrastinate

December 14, 2011

8 Trends Shaping the Future of Email Marketing

December 7, 2011

Maggiano’s Little Italy Turns Data Into Engagement with Rapleaf

December 5, 2011

The Stats Are In: Open Rates Up, Clicks Same, One Year Later

November 29, 2011

Direct Message Lab Adds Rapleaf to Offer Enhanced Management Platform

November 22, 2011

Subuno and Rapleaf Collaborate to Enhance Fraud Scoring for Merchants

November 15, 2011

WePay Discovers Occupy Wall Street Insights with Rapleaf [Infographic]

November 3, 2011

How Mirapost Uses Rapleaf to Boost Clickthrough Rates by Up to 35%

November 1, 2011

How to Use InstantData [Video]

October 26, 2011

Rapleaf and ExactTarget Partner to Enhance One-to-One Email Marketing

October 25, 2011

The Evolution of Spam [INFOGRAPHIC]

October 20, 2011

Congrats to our First Round Winners for the Personalization Fund!

October 18, 2011

Rapleaf Rap Tribute

October 13, 2011

Come See Us at X.Commerce Innovate

October 11, 2011

Do Men and Women Shop Online Differently? [Infographic]

October 4, 2011

Oracle Chooses Rapleaf for Open World

September 29, 2011

The Next Level of Personalized Shopping

September 27, 2011

The Next Frontier in Social Data Analytics

September 22, 2011

Our Constant Contact App Has Arrived

September 20, 2011

Rapleaf and Joomla! - Empowering Small Business Owners

September 15, 2011

Startup America Partnership Open for Business

September 14, 2011