Email Solutions Blog

A great customer experience starts with the right first impression. And today, customer experience is more important than ever before.

A new law in Vermont that went into effect this month will impose strict standards on how data brokers use and secure consumer data.

Let’s define personalization and segmentation.

Personalization and segmentation are related terms, but notably different.

You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers?