Email Solutions Blog

As another year comes to an end, many people in the eCommerce sphere are wondering what’s ahead for 2019. Over the last five years, it seems as though new technologies and strategies have risen to popularity only to be replaced by a different approach. Most of the latest trends in eCommerce marketing can be predicted by considering the methods that were popular the previous year.

Email marketing celebrated its 40th anniversary this year, and it continues to display its versatility as the primary digital channel for marketers. 

If you’re a smart business, you track as much data on your customers as you can, from demographics to geography. And with the advent of technology and social media, you’re probably able to layer in addition data in the behavioral and psychographic arenas, too.

Customers expect consistency.