Email Solutions Blog

Let’s define personalization and segmentation.

Personalization and segmentation are related terms, but notably different.

You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers?

What’s the next big thing in marketing? Wouldn’t we love to know — but we’ll give it our best educated prediction.

Email is regularly credited with offering the best ROI of all marketing channels. Recent figures put its average ROI at 122% (four times higher than other channels, including social media, paid search, and direct mail).