New York City-based Shubert Organization currently owns and operates 17 Broadway theaters, as well as Telecharge, its single-source solution for both Broadway and non-Broadway entertainment ticketing sales. These ticketing offerings include box office, telephone
Telecharge collects purchase data and email
“The relationship with TowerData has been nothing but positive. They’ve made sharing data so streamlined, simple and seamless.”
— Elizabeth Galietto, Email Marketing Manager at The Shubert Company
Utilizing TowerData’s Email Intelligence service, Telecharge was able to segment its list based on purchase history and geographic location, send targeted messages to ensure a positive first impression of the Telecharge brand, personalize messages to suit customers’ specific needs, increase social reach and prevent inbox over-saturation.
Using the TowerData Email Intelligence service, Telecharge was able to meet its primary goal of increasing customer engagement and has already experienced greater customer retention. The new data offers Telecharge better insight into its audience and, by applying this data, a more memorable experience for customers.