New York, N.Y., October 8, 2007 - TowerData announced today that the U.S. Patent and Trademark Office approved the issuance of patent #7,254,573 for the company's Email Change of Address service.
TowerData's Email Change of Address service, commonly referred to as ECOA, is a process for identifying alternate contact information specific to email address. Previously, ECOA services relied on a costly and relatively ineffective method that required consumers to voluntarily provide their change of address information. In 2002, TowerData invented a new method for ECOA that tripled the number of addresses that could be updated by leveraging the information relationships that can be found in existing consumer databases. This method is now the industry standard for delivering ECOA services.
"The award of this patent reinforces TowerData's position as an innovative and leading provider of database marketing services," said Tom Burke, TowerData President, "and we continue to develop unique and original technologies that provide superior results for our customers."
The company's ECOA service is available to businesses seeking to improve the performance of their email marketing programs. By updating old, undeliverable email addresses with current, working addresses, businesses can maintain contact with their customers, keep their database up-to-date, and minimize the negative impact of email address churn.
TowerData is a leading provider of database marketing services and technologies. Covering the entire lifecycle of customer data, TowerData helps businesses acquire and retain customers, validate and enhance data, and increase the performance of marketing communications. Founded in 2001, TowerData offers data processing services for postal, telephone, and email channels. For more information please visit http://www.towerdata.com/.