Data Collected Through Our Website
We collect information on our website, both when it is voluntarily provided by website visitors and in some cases when we use technologies (like cookies) to automatically collect information. We discuss that information, and how we use and share it below.
How TOWERDATA uses the Information We Collect Through Our Website
We use the Information we collect through our website(s) to do the following:
How TOWERDATA Shares the Information We Collect Through Our Website
We receive information from various trusted companies and sources that collect and supply consumer data. We may also obtain data through public sources, like census data and other public files. And we may also collect certain information when you visit our website(s) or our marketing partners’ website(s).
Like many marketing platforms and other companies, we may combine, link or aggregate the various data we collect or obtain in order to provide our services. We refer below to all of the information we receive, collect, or create as the “Information” (whether used in combination or alone).
TOWERDATA uses the Information to provide its services, including those described on this website. That may include the following:
You may learn more about companies that engage in various types of online targeted and retargeted advertising, some of whom we partner with, and also learn about how to opt out of receiving targeted emails from those companies, by visiting the DAA’s opt out page at http:// www.aboutads.info/choices/. We also recommend visiting the opt-out pages offered by the Network Advertising Initiative. These “opt out” mechanisms rely on cookies, so if you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device to ensure that we withhold our Online Marketing Services on all of them. Similarly, if you use a new device, change browsers or delete the all of your cookies, you need to repeat this opt-out function again.
You may click here to opt-out of TOWERDATA’s marketing services platform. When you opt out, we will cease sharing your Information with partners and clients for marketing purposes; however, opting out in this way will not immediately affect information that has already been passed to those partners or clients.
TOWERDATA may share the Information (including PII) with customers, marketing services and platforms, and service providers and vendors that we retain, in order to provide the services we have described above (or other services we may add). In addition to our customers, we may share the Information with the following:
Pixel Tags. A pixel tag (also known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages or email messages. When you access these web pages or open an email, pixel tags generate a generic notice of the visit, including the type of device being used, and permit us to set or read our cookies. Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When you turn off cookies, pixel tags simply detect a given website visit or opening of an email message. For email messages, turning off the display of images will disable pixel tags.
Non-Cookie Technologies. In providing our services, we, our marketing partners, or our clients, may work with third-party companies that use techniques other than conventional HTTP cookies to recognize your computer or device and/or to collect and record information about your web surfing activity, including those integrated with our services.These technologies may not respond to browser settings that block conventional cookies, particular if you are using a Safari browser. You may opt out of some of these technologies by visiting the NAI’s opt out page at http://www.networkadvertising.org; however, if your browser is set to immediately delete or refuse opt-out cookies, or if you use a Safari browser, you may not receive the benefit of this opt-out, or your opt out cookies may be immediately deleted.
This website may provide links to other websites that TOWERDATA thinks users will find interesting or useful. TOWERDATA is not responsible for the privacy practices of these other sites or companies.
TOWERDATA takes steps to help ensure that the Information we use is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncation of data, and access controls to PII. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we employ efforts to ensure that this does not occur.
From time to time, we may update this policy. If you are interested in how we use Information to provide services, we recommend that you check back for any changes to this policy.
Like most companies, we do not respond to “Do Not Track” signals sent by browsers: the industry has not reached a consensus as to how to fairly and uniformly implement and interpret such signals.
TowerData is a business-to-business website and is not directed to children under the age of 13. Similarly, TowerData's services are not directed to nor intended for anyone under the age of 13. Whether for itself or for its clients, TowerData will not knowingly collect or maintain personally identifiable information from or about anyone under 13.
European Law and the GDPR
As of May 25, 2018, a new data privacy law known as the EU General Data Protection Regulation (or the “GDPR”) will be in effect, through the EEA countries. The GDPR (and other European privacy laws) make a distinction between organisations that process Personal Data for their own purposes (known as “data controllers”) and organisations that process Personal Data on behalf of other organisations (known as “data processors”). The GDPR requires companies that are “Data Controllers” (which includes some of our clients) provide users with certain information about the processing of their “Personal Data.” “Personal Data” is a term used in Europe that means, generally, data that identifies or can identify a particular unique user or device – for instance, names, addresses, cookie identifiers, mobile device identifiers, precise location data and biometric data.We sometimes process Personal Data relating to data subjects (i.e., persons) on behalf of these clients, and we therefore often enter into agreements to assist them in complying with their own obligations under the GDPR. However, if you have a question or complaint about how your Personal Data is handled, we encourage you to direct your inquiry to the relevant data controller, since data controllers are the ones with primary responsibility for your Personal Data.On the other hand, we are data controllers of Personal Data that we collect from our own website, and from our own customers. As to that data, please note the following:
(i) We rely on performance of our contracts, and our legitimate interests, as a legal basis for our processing of the data that we control. For instance, when we process and retain our customers’ Personal Data, or send information to companies that we believe are interested in our services, we rely on these legal bases;
(ii) We retain the data that we control for as long as is necessary or appropriate to fulfill the purpose for which the data was collected;
(iii) You may request access to, or deletion or correction of, the Personal Data that we hold about you by contacting us through the contact information listed in Section 13. If you request that we delete your Personal Data, we will remove you from our marketing lists, but will continue to maintain certain Personal Data where we have an important legal, accounting, billing or auditing reason to do so.
We self-certify compliance with Privacy Shield as to data we collect on our website(s) and as to the data that we process on behalf of our clients. You may view our certification through the “look up” features here: https://www.privacyshield.gov/list
We self-certify compliance with Privacy Shield - https://www.privacyshield.gov/list
If you have questions related to this policy, or regarding TOWERDATA’s products or services, please contact us at:
33 Irving Place
New York, New York 10003
Last updated: May 21, 2018