NEW YORK — Have you ever wished you could send your customers mailers that are as enticing, enjoyable and expertly personalized as your email campaigns? Today, it’s possible — thanks to a new partnership between email data service, TowerData, and API suite provider, Lob.
For more than a decade, TowerData has remained a leading services provider for marketers seeking database segmentation, list validation and other data-driven solutions designed to boost inbox placement rates and increase engagement.
By collaborating with Lob, TowerData will extend its offerings to brands seeking highly personalized mailing solutions.
Lob is the creator of a powerful print and mail API that enables companies to programmatically send postcards, letters, checks, photos and other print marketing pieces as effortlessly as sending emails. The company was founded in 2013 in San Francisco, and currently provides its services to more than 5,000 customers, including Amazon, Square and Counsyl.
“We are excited to partner with Lob, and to offer our clients a dynamic and personalized direct mail channel to complement their online initiatives,” says TowerData Chief Business Officer, Phil Davis.
By combining their offerings, TowerData and Lob users will be able to send enticing, personalized mailers to their customer base, even if they’re missing crucial consumer data. TowerData’s powerful API allows its users to enhance their customer profiles, while Lob’s robust API lets users quickly and easily send customized mailings to specific database segments.
“The real value [of the partnership] is the feature set TowerData will be able to provide Lob, and vice versa. Marketers can now target people via mail, even if they don’t have their mailing addresses, so long as they have an email address,” says Lob Engineer Shrav Mehta. “Customers can now get more demographic information on their customers. For example, if you only want to send a mailer to adult males above age 30, TowerData will be able to provide that information and you can send postcards just to that segment. These services are even more powerful when used together.”
TowerData and Lob are thrilled to enhance the services they offer their clients, and look forward to assisting marketers in achieving flawless, engaging cross-channel campaigns that delight prospects and increase revenue this holiday season and beyond.