A great customer experience starts with the right first impression. And today, customer experience is more important than ever before.
“The better you can improve the customer experience, the happier somebody will be with you, and the more likely they will become a customer and tell others about the positive experience they had with you,” said Lars Helgeson, CEO and founder of GreenRope, a complete CRM and TowerData partner.
Helgeson spoke with TowerData CBO Phil Davis and Mission Suite President Ian Campbell during our Jan. 24 webinar, “New Year, New Impressions: Use Data for CX & Automation.”
Customer experience is also all about the feeling a customer has when they interact with your brand, said TowerData CBO Phil Davis. But creating that experience means knowing your customers and contextualizing behavior by using data.
Here are three tips to improve your customer experience today:
- Audit your brand experience. Understand your customers’ journeys, and regularly revisit the steps they take to purchase. This will help you create a more unified brand experience.
- Know your gaps. Where are you missing data? Fill in that information with third-party demographics, household and purchase behavior data. Completing your data will help you contextualize your behavior.
- Find the low-hanging fruit. For many marketers, this means starting with personalizing your email marketing. Personalize your emails with demographics, life stage and purchase intent data. Validate your emails to make sure you are reaching real people and practice good data hygiene and collection practices.