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The Dos and Don’ts of Using Video in Email Marketing

Jul 31, 2014   |   3 min read

Knowledge Center  ❯   Blog

video in email marketingIf a picture’s worth 1,000 words, what’s a video worth? According to a recent study by Email Monks, using video can boost your email marketing returns by 280%. Yet only 25% of email marketers are doing it. With so many different uses for video-from product demonstrations and customer testimonials to training videos and factory walk-throughs-there are endless opportunities to leverage the power of video in your next email marketing campaign.

Use the following video best practices to ensure you get the most ROI for your buck in your next campaign:

Do:

Don’t:

With just a little forethought, a strategic approach to video can take your email campaigns to the next level. Ready to take your email list to the next level? Download our eBook “5 Easy Ways to Take Your Email List to the Next Level” today!

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