As fellow experts in the email space, Campaign Monitor is familiar with the struggles marketers face. Recently, the leading provider of email marketing solutions and marketing automation software for growing businesses conducted a survey of marketers at 151 SMBs across the United States.
The objective of their research was twofold:
- To gain a better understanding of marketers’ goals and the email marketing challenges they encounter
- To help marketers learn how to build a strategy to overcome these challenges and achieve their goals
Our friends at Campaign Monitor were kind enough to let us share the results from their survey with our blog readers. Among the results: over half of the marketers surveyed said their #1 goal was increasing customer acquisition.
Find out what else Campaign Monitor learned …
The key to increasing engagement and improving personalization is data. TowerData’s Email Intelligence can give you the data you need to build more effective email marketing campaigns.