The Godfather (Email)

AtData releases its machine learning based Quality Score to help organizations better segment and qualify customer databases to improve email campaign engagement, deliverability, response and conversions.

Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.

Google, known for continuously updating its policies for better user experience and safety, recently announced a significant change to its inactive account policy.