Rapleaf Announces $1 Million Dollar Personalization Fund

San Francisco, CA – September 7, 2011

We are extremely excited to announce the creation of a $1 million dollar fund supporting applications focused on what we know best: data and personalization.

The Rapleaf Personalization Fund will help entrepreneurs get the tools and resources they need to get up and running by providing cash grants, free data, and services. The fund is being launched in conjunction with partners, including North Bridge Venture Partners, Rembrandt Ventures, Founders Fund, Highland Capital Partners, SoftTech VC, MIT Entrepreneurship Center, Harvard College Entrepreneurship Forum, Stanford BASES and many more.

“Rapleaf’s vision is to create a more personalized world,” says Rapleaf’s CEO, Auren Hoffman. “We are witnessing the rise of a vibrant ecosystem of data-focused applications, and we hope to catalyze more innovation around personalization.”

Rapleaf is accepting applications on a rolling basis from developers interested in building a product incorporating Rapleaf’s data. Representative product ideas include:

• A tool to help daily deals sites and ecommerce sites use data to segment product recommendations and offers
• An engine for news sites to recommend content based on user data
• An analytics tool to show aggregate demographic details of email newsletters

To begin the application process or learn more, applicants can check it out on our website.

A huge thank you to the Rapleaf Personalization Fund Partners:
North Bridge Venture Partners, Rembrandt Ventures, Founders Fund, SoftTech VC, MIT Entrepreneurship Center, Harvard College Entrepreneurship Forum, Stanford BASES, Highland Capital Partners, Princeton Entrepreneurship Club, Yale SOM Entrepreneurship Club, Caltech Entrepreneurship Club, UC Berkeley Lester Center for Entrepreneurship, Dace Ventures, DFJ JAIC, Berkeley Haas Entrepreneurs Association, ChicagoBooth – EVC Group, Columbia Entrepreneurs Organization, USC Entrepreneur Club, Michigan Entrepreneur & Venture Club, MassChallenge, Inc., ER Accelerator, CMU Tepper School of Business – EVC, Tuck Entrepreneurship Club, Programmable Web, Kaggle, Team Europe, The Capital Factory, Founder Institute, Richmond Global, The LeanStartupMachine, CEO.org, AlphaLabs Pitsburgh, Mashape, Tech Ranch Austin, Network for Teaching Entrepreneurship, Tech Wildcatters, StatupRiot, Ooga Labs, Women 2.0, Awesome Inc.