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Opting out of Rapleaf

October 25, 2010
By Caitlin MacDonald

There have been a lot of questions about how online users can opt out of Rapleaf’s data system. We are pretty proud of our industry leading position providing users complete control of their information.

We understand that you might not want personalized content. We provide two options for people to opt out of the Rapleaf database and Rapleaf cookies. You can always opt back in if you later decide that you prefer seeing ads and content related to your general interests.

In addition to the two options outlined below, you may also want to change the cookie management settings on your web browser. We also recommend visiting the Network Advertising Initiative opt-out page to manage other advertising cookies used by your web browser.

Option 1: Opting out of Rapleaf cookies

The first option allows users who wish to remain anonymous to utilize the industry standard practice of opting out with a click of a button that places a cookie onto your browser. When you opt out of Rapleaf cookies, old Rapleaf cookies are automatically removed, and then you are given an opt-out cookie in your web browser on our advertising domain (www.rlcdn.com) that indicates you have chosen to opt out. This cookie instructs Rapleaf to never store additional data or cookies on the browser. If you buy a new computer, upgrade or change web browsers, or delete this opt-out cookie by clearing your browser files, you will need to perform this process again. By opting out of Rapleaf cookies, advertising networks will no longer receive general characteristics about you, so they will not be able to show you more relevant online ads.

Option 2: Opting out of Rapleaf (Permanent Do-Not-Track Option)

This second option goes well above and beyond industry standards and is only offered by Rapleaf. The “Opt out from Rapleaf” function provides a permanent do-not-track option based on your email address. It deletes information associated with your email address from the Rapleaf database so businesses will no longer be able to learn more about you. Anonymized information about you will not be placed within browser cookies, so advertisers won't be able to show you more relevant ads. Any existing Rapleaf browser cookies will be removed. This option requires users to submit their email address for our system to permanently key the email as opting out and confirm that the email address belongs to them. Importantly, we are the only company in the industry to provide this permanent opt out feature.

Requests to “Opt out from Rapleaf” is a two-step process that starts immediately upon email submission. The first step removes your information from being served to companies for use in personalizing the online ads and content you see, and usually takes about 48 hours. The second step of the opt out process involves deleting your information completely from all of our systems.

Any questions about opting out?

If you have any questions, please contact our customer service team at customer_service@rapleaf.com.

We are committed to the most transparent privacy policies in the online data technology business. If you have suggestions for ways we can better communicate privacy and opt out capabilities, we would love to hear from you.

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