Customer profiling helps you understand who your customer base is and helps you find
new customers based on those characteristics. Whether your customers are consumers
or businesses, TowerData only needs a representative sample of them to provide
you valuable insights you can act on to optimize your marketing.
With the insights from profiling, you can refine your strategy and message
to obtain the greatest impact with your customers and prospects.
Your customer profile (see detailed overview, 5 Mbs PDF) will include:
- Customer map - Where your customers are located
- Market reach - How far your customers are from your business
- Distinguishing characteristics - Demographic (consumer) or firmagraphic (business) attributes
- Market size - How many people or businesses of each type exist in your market area
- Market opportunities - Customer segments you haven't captured
A consumer demographic profile (see sample report, 405 KB PDF) reports on characteristics such as
income, age, home ownership, home value, length of residence,
presence and age of children, marital status, household composition, and lifestyle interests.
A business firmagraphic profile
(see sample report, 522 KB PDF)
reports on characteristics such as
annual sales, years in business, number of employees, industry, and growth rate.
What's more, we'll tell you how the attributes of your customers compare to
the average in your market area.
Customer profiling helps increase the response rates of your prospecting campaigns by targeting
consumers or businesses that match your current customer base, and it's much
more affordable than appending demographics to your customer file.
