Email Update helps you retain your customers by replacing old, undeliverable email addresses with the current addresses for your customers.
Over 30 percent of email addresses change in a year, much faster than postal addresses, and TowerData's patent-pending ECOA solution can help you stay in touch with your customers even if they move, change jobs, or change ISPs. With the average email list having a 13% bounce rate, undeliverable email is a pervasive problem representing reduced response rates, lost sales opportunities, and increased costs.
Your customers are valuable, and industry statistics show that it is much more cost effective to retain your existing customers than acquire new ones:
- Email customer acquisition costs average $114 - Jupiter Media Metrix
- Acquiring a customer costs 5 to 10 times more than retaining one - eMarketer
- A 5 percent increase in retention yields profit increases of 25 to 100 percent - Bain and Co.
- Repeat customers spend, on average, 67 percent more - Bain and Co.
Use TowerData's Email Update service to keep in contact with your customers.
How It Works
TowerData has a database of over 30 million email address changes within the past 2 years. We can typically update 10 to 20 percent of an email list within two weeks and over 30 percent of a list on an annual basis. The Email Update process takes a few simple steps:
- Send us a list of your undeliverable email addresses.
- TowerData matches your list to our ECOA database.
- Your customers are sent emails inviting them to share their current addresses.
- Your updated database is returned to you with a summary report.
TowerData offers a free, no obligation match test to see how many customers we can immediately reconnect you with.
