The cost of opt-in email being incorrectly blocked as spam will balloon to $419 million in 2008.

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Content Consultant – Reach Your Customer's Inbox!

Avoid spam filters and make sure customers receive your message by using Delivery Detective's Content Consultant from TowerData.

Content Consultant scores your email based on four components; content, filter results, reputation, and compliance—and it includes an HTML validation report, providing the information you need to improve the deliverability of your message.

Complete content analysis
Content Consultant analyzes and tests the content of your email message against anti-spam software employed by ISPs. Content Consultant will highlight the contents of your message that are directly related to triggering spam filters so you can easily isolate and fix problems. With the ability to preview and modify how your message will be treated by ISPs, you can avoid blocking and increase your open rate.

Maximize deliverability with standards compliant HTML
Exclusively from TowerData's deliverability experts, Content Consultant is the only deliverability tool to include an HTML Validation Report. Poorly coded HTML is a common indicator of spam, and some ISPs will block emails with broken HTML. With our HTML Validation Report you'll receive suggestions on how to fix your email code and comply with W3C standards. The end result is increased delivery to the Inbox and a more successful email campaign.

Avoid blacklists
Getting delivered to the Inbox is not just based on the content of your message. Your reputation as an email marketer can have a huge impact on the success of your mailing. Content Consultant checks your IP address and domain against selected email blacklists. If you're blacklisted, Content Consultant will notify you and provide the necessary information to be de-listed. For monitoring all of your IP addresses on over 200 blacklists, look to Delivery Detective's RepCheck service.

How it works
Content Consultant is easy to use! Simply send your email message to a dedicated email address provided by TowerData, and within minutes you'll receive a thorough email evaluation complete with recommendations for improvement.

Content Consultant Features
Content Analyzer – Tests your email message against open source and commercial spam filters.
HTML Validation Report – Checks for broken HTML code and compliance with W3C standards and includes suggestions for improvement.
Content Matches – Displays a list of all words and phrases that are triggering each spam rule.
Content Highlighting – Highlights all suspect content in the message so you can easily find and correct it.
Content Suggestions – Suggests how to change your message to avoid triggering spam rules.
Standards Compliance Check – Evaluates whether your message has proper and accurate header and sender information and if your mail server/sender uses proper authentication such as SPF.
Reputation Check – Determines if your sending domain or IP address is on selected blacklists.
Filter Check – Examines email client junk mail filters to identify the classification of your message. Did your email land in the Inbox or bulk mail folder?

Increase deliverability, conversion rates, and ultimately the success of your email marketing with Content Consultant from TowerData's Delivery Detective suite. For more information on how to get started and how it works, download the User Guide [PDF, 173KB].

And, for a limited time, try Content Consultant free for 30 days. Register here, and be underway in minutes!

 
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