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How B2B Email Append Works

Step 1: We receive your customer data.
Your customer file, including company name, will be received and standardized by TowerData. We'll remove duplicate records and apply standard address hygiene including CASS. We work with most data formats, and your information will always be protected within our secure system environment.

Step 2: The match is performed.
We locate the domain used for email by your contact's company. (e.g. @us.ibm.com for IBM). The naming convention (e.g. firstname.lastname) for that domain is determined by consulting our database of 90 million unique email addresses. The contact's email address is then derived by following the pattern for the domain.

Step 3: A permission request is sent.
We create and send a customized permission request message that will direct your customer to a web site with your logo. There, your customer can either opt-out of future email messages from you, update their contact information, or provide an alternate contact. If our first derivative of the contact's email address is unsuccessful, we will attempt other possible nicknames (e.g. William to Bill ) or other common naming conventions. If the address remains undeliverable, it is discarded.

Step 4: We return your file with email addresses appended.
All undeliverable matches are omitted, and people who unsubscribed are flagged. A final file containing only deliverable matches is returned to you. The whole process takes about 4 to 6 weeks.

Required Fields:
First Name
Last Name
Company Name
Street Address
City
State
Zip

 
To learn more:  
CUSTOMER SPOTLIGHT
“Email addresses appended by TowerData have resulted in $35,000 to $40,000 a month in increased revenue to our website.”

Chris Cruttenden, VP, Strouds