For business-to-business marketers, TowerData's Email Search uses your business customers' names, company names, and postal addresses to derive their email addresses and append them to your file.
Email is increasingly the preferred method for business communications. By adding email to your marketing efforts you'll save time and money and increase your ability to communicate with your customers.
See how business to business email append works.
The Value of a Business Email Address
Your customers' work addresses are more valuable than ISP addresses. The corporate email address of your contact is always active, and therefore your mail will always be received and is more likely to be read. An ISP address obtained through a consumer append process is usually one of several associated to that contact and may not be actively used.
Corporate email addresses are more responsive. On average, they return response rates of 5-7%. This is significantly higher than the response rates of personal email addresses (1-2%).
TowerData provides more results
Standard consumer appending services have single-digit match rates to business addresses. TowerData will first append as many matches as possible using our proprietary business email append service, and, if we do not obtain a work address for a contact, we'll match to our consumer database. This two-pronged approach not only provides you the best data possible, but it also maximizes your results. When you select an append vendor, you want to get the best return for your investment.
With TowerData, you get results that work
Email addresses appended by TowerData have fewer bounce backs than any other source. As leaders in email validation and delivery, we test every email with our advanced MxValid software, use dedicated IP addresses for appending emails, and actively monitor all black list activity. These practices are part of our commitment to quality — to make sure the addresses we provide actually work.
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