You want to deliver your messages where they will count and stay away from the addresses that won’t respond or will get you in trouble. If an address hasn’t shown a pulse in years, or creates submissions to dozens of websites but never opens a message, you know it’s best to steer clear. On the other hand, mailing addresses that have opened messages recently get better results. But how do you determine which email addresses in your database to trust?
With TowerData’s Email Activity Metrics (EAM), you can target legitimate, active emails and avoid risky or inactive addresses.