NEW YORK, NY--(Marketwired - Nov 5, 2014) - Are you ready to re-engage dormant and inactive subscribers? TowerData, the leading provider of email data solutions, has developed an innovative new product to help you achieve these goals so you can boost the size of your target audience and increase response. The marketing technology and data company is thrilled to announce the release of their Email Activity Score, just in time for Ad Tech New York 2014.
Leading email data solutions provider TowerData is pleased to unveil its newly designed website at www.TowerData.com. The simplified user-centric website gives visitors easier and faster access to information on the email intelligence, email validation and email append services that they seek.
“We last updated our website a little over a year ago, but web technology and user preferences have changed significantly in that time, and we wanted our website to provide the best experience possible for our clients and potential customers,” TowerData CEO Tom Burke says. “We carefully studied website design best practices as well as our web visitors’ behavior to create a final product they would love and visit frequently.”
TowerData is pleased to announce it has acquired Rapleaf, a Chicago-based email data company that helps marketers increase response rates by providing the demographic and lifestyle data needed to personalize content for customers.
Established in 2001, TowerData is a leading provider of email data services, specializing in email validation and email append solutions. Earlier this year, TowerData added email intelligence—which provides information about the identity and behavior of the individual who owns an email address—to its repertoire of services. While developing the service, the company recognized Rapleaf’s industry-leading real-time data match rates: 80% for U.S. emails.
TowerData, a New York-based email data solutions provider, recently rebranded and unveiled a redesigned website. Since 2001, TowerData has been helping direct marketers validate, correct, and enhance their customer contact information. With this rebranding, TowerData is focusing exclusively on email data services, which have always been its core strength. The new www.TowerData.com highlights the company’s three service pillars: email intelligence, email validation, and email append. Each service can be performed in real-time via its API or by submitting a file for batch processing.
TowerData announced today that the U.S. Patent and Trademark Office approved the issuance of patent #7,254,573 for the company's Email Change of Address service.
TowerData's Email Change of Address service, commonly referred to as ECOA, is a process for identifying alternate contact information specific to email address. Previously, ECOA services relied on a costly and relatively ineffective method that required consumers to voluntarily provide their change of address information.
TowerData, a leading provider of e-mail and database marketing solutions, today announced that Citrix Systems Inc., the global leader in access infrastructure solutions, appended 98% of its customer database with e-mail addresses by engaging TowerData's business-to-business e-mail append service, and as a result, saved over $100,000 in direct mail costs.
TowerData announced today that Illinois-based HotIdeas.com has selected TowerData as its exclusive email append provider. HotIdeas.com evaluated several providers, including Equifax, Inc., before choosing TowerData. Through email append, HotIdeas.com will enhance its Variable Data Casting(TM) solution by adding permission-based email addresses to its clients' databases of customer names and postal addresses. TowerData's email append solution provides industry-leading match and deliverability rates and is a fast and easy way for marketers to increase the size of their email lists.
There is much more to email marketing than just sending email messages. To begin with, you need the email addresses of the people you are trying to reach. Also, once you have them, you need to retain your customers when they change their email addresses by replacing old, undeliverable email addresses with current, working email addresses. Today, TowerData, is helping clients do just that with the announcement and launch of "Email Update," a patent-pending email-change-of-address (ECOA) service.