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TowerData

Press Release

HotIdeas.com Turns To TowerData To Append Email Addresses For Its Clients

New York, NY June 27, 2005 - TowerData announced today that Illinois-based HotIdeas.com has selected TowerData as its exclusive email append provider. HotIdeas.com evaluated several providers, including Equifax, Inc., before choosing TowerData. Through email append, HotIdeas.com will enhance its Variable Data Casting(TM) solution by adding permission-based email addresses to its clients' databases of customer names and postal addresses. TowerData's email append solution provides industry-leading match and deliverability rates and is a fast and easy way for marketers to increase the size of their email lists.

Leveraging its secure, in-house database, TowerData has supplied HotIdeas.com's clients with matching email addresses for over 15% of their customer lists on average. HotIdeas.com's clients consistently achieve delivery rates of over 95% and open rates as high as 39% with these appended email addresses.

Marcus Davis, President of HotIdeas.com, carefully considered the role of email append in his solution set and wanted a vendor he could partner with. "We evaluated match rates, pricing, bounce rates, turnaround time, and service levels. TowerData excelled in all respects. Most importantly, they understand my needs, and I trust them to respect my client relationships and my clients' customer data," Davis said.

Tom Burke, President of TowerData, adds, "Our goal is to provide our clients and resellers with outstanding service and value. HotIdeas.com's multi-channel solution is an excellent application of personalized email and postal marketing. Our email append solution will enhance its effectiveness by providing high-performance email addresses."

TowerData's industry-leading email append process follows the Direct Marketing Association's Best Practices for Email Append, and it is compliant with federal CAN-SPAM legislation. Customer names and postal addresses are matched conservatively to TowerData's opt-in database of 150,000,000 consumer records, email addresses are verified using advanced email validation, and the customers' desire to receive email communications from the client is confirmed.

About TowerData

TowerData is a leading provider of email and data solutions. Covering the entire lifecycle of customer information, TowerData services help businesses acquire and retain customers, validate and enhance data, and deploy and analyze marketing campaigns. Since 2001, TowerData has improved customer communication for companies such as Reader's Digest, Brookstone, DIRECTV, Wine.com, and Cathay PacificAirlines.

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