TowerData Unveils E-Mail Deliverability Improvement Tool
Permission based e-mail marketers can gain visibility to Yahoo!, Hotmail, and AOL mail filter results before sending their e-mail campaign to subscribers.
New York, NY - September 27, 2005 - TowerData, a leading provider of e-mail and database marketing solutions, today announces the release of Delivery Detective, an e-mail content evaluation tool designed to help businesses increase the deliverability of their e-mail communications. Delivery Detective identifies content within an e-mail message that is likely to trigger commercial spam filters and provides recommendations for improvement. By using Delivery Detective marketers will achieve a higher rate of delivery to their subscribers' inboxes and ultimately improve marketing performance.
Delivery Detective evaluates an e-mail message based on four categories: Content, Filters, Reputation and Compliance. Invoked through e-mail, Delivery Detective is easy to implement for both in-house mailers and businesses that outsource mailings to an e-mail service provider.
"Deliverability is the number one concern for e-mail marketers today," said Tom Burke, TowerData President. "With Delivery Detective we created an easy to use, comprehensive tool, that helps marketers get their legitimate e-mail delivered to their customers."
Delivery Detective is the first e-mail deliverability tool to include highlighting of the marketer's triggering content. The Delivery Detective report also includes filter results, a blacklist monitor, a validation component which identifies poorly coded HTML, and recommendations for e-mail content and copy changes. Delivery Detective is sold in monthly audit volume increments. Pricing starts at $150 per month.
About TowerData
TowerData is a leading provider of email and data solutions. Covering the entire lifecycle of customer information, TowerData services help businesses acquire and retain customers, validate and enhance data, and deploy and analyze marketing campaigns. Since 2001, TowerData has improved customer communication for over 1000 companies worldwide.
