As you may or may not be aware, in February Verizon announced it is retiring its email service. As a result, users with Verizon.net email addresses will be required to either migrate their account to AOL Mail or close their account entirely.
Since Verizon.net addresses typically represent less than 2 percent of our customers’ files, the overall impact is likely to be minor for most email marketers. However, we still wanted to keep you up to date about how this change could affect your campaigns.
Here are a few important notes we’ve collected following Verizon’s email retirement and migration announcement:
- The @verizon.net email domain will continue to live on. Do not remove these records from your list.
- Once notified of the need to migrate, users will have 30 days to do so. If no action is taken within 30 days, the account will be locked. After 90 days of inactivity, the account will be deleted.
- We expect to see an increase in invalid rates from Verizon within the next 90-120 days.
- Proactive marketers might chose to isolate their Verizon emails and send a special campaign requesting an alternate address.
As always, if TowerData can help you with your email data validation and list hygiene needs, please don’t hesitate to contact us.