Sep 26, 2014
TowerData sponsored and attended Connections 2014, the marketer’s can’t-miss industry conference from the Salesforce ExactTarget Marketing Cloud. At Connections 2014, Salesforce executives were promoting the latest addition to the Salesforce ExactTarget Marketing Cloud—Journey Builder for Apps—which helps marketers deliver personalized customer journeys directly from mobile apps.Read More ❯
Sep 24, 2014
Jun 19, 2014
Summer is finally here! The sun’s out, everyone’s a little happier, and IRCE kicked off its big annual conference in Chicago. With its eCommerce focus, #IRCE2014 was all about one question: How can Internet retailers give online shoppers the same personal experience they get in a brick-and-mortar store? The answer? Leveraging consumer data and behavior to personalize the whole online retail experience from welcome letter to shopping cart.
In case you didn’t get a chance to hang out with team TowerData at IRCE last week, we’ve put together our favorite tweets from the show.
Apr 2, 2014
Let’s face it: Not all online retailers are created equal. You’ve got the Davids and the Goliaths. The smaller, newer online merchants and the bigger, more established e-commerce megastores like Amazon and Wal-Mart. The Goliaths have giant marketing departments and in-house data mining teams. The Davids...do not. So how can these small- to middle-sized e-commerce companies compete with the data-driven personalization and automation of the big wigs?