Aug 19, 2013
Recently, a top-5 Internet Retailer approached Rapleaf because they were struggling to make their email marketing more relevant. Using our data to tailor content, special offers, and gender-specific subject lines, the e-tail company saw some pretty crazy improvements in their email campaigns. Open and click-through rates increased by 30%. Earnings per user shot up 14% over the first 30-day period. And cost per conversion decreased by 63%, all because they took the time (and data) to personalize.Read More ❯
May 2, 2012
Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. Today, consumers are much more cautious and selective with their spending dollars and are significantly less loyal to any one brand. As a result, marketing strategies have shifted to rely on interactive marketing solutions to deliver the right message to the right person at precisely the right time. The key to improve customer relationships is to understand your audience and learn more about what they as a consumer want to know from your brand. Instead of viewing customers as basic groups, all with the same wants, needs and interests, consider how all those things might differ between each, and develop content to engage each group appropriately. Use email to get to know customers better, and then deliver relevant content based on what you learn. After learning more about your audience, use these 8 tips below to help make your content marketing efforts succeed:
1. Ensure all content passes the “So what?” testRead More ❯
Apr 10, 2012
The following is a guest post is written by Lior Levin:
E-mail marketing is a key way to directly connect with customers who have given you permission to send them offers, promotions, and product information on a regular basis. This level of customer interest makes e-mail marketing campaigns critically important, and therefore the timing of these campaigns can make or break the level of customer engagement.
The ideal for an e-mail campaign is to not only target a time when customers are online, but when they will most likely open your e-mail and click through on your offer or to your website. While there is no one correct time for an e-mail campaign, there are some important trends and practices that you can learn from and integrate into your e-mail marketing.
When You Should Send Emails
E-mail marketing can be a moving target depending on your industry or customers. For example, a clothing store may send e-mails on the weekend when customers are home and available to go out shopping. An e-mail from a construction supply store may be more effective on Monday morning as contractors are planning to make their purchases.
Marketing writer Lynn Terry writes, “your best days/times to send emails will be unique to your list and to your market. The best thing you can do is test, analyze your results, and adjust according to how your subscribers best respond.”
The best way forward is to test what works best for your customers. Business Week suggests split tests: “Conduct some split tests and send the same message out at different times to see where you get the best results. Once you understand what days and times work the best, you can create a publication schedule.”Read More ❯
Mar 20, 2012
As our inbox gets flooded with more and more emails daily, it's becoming increasingly important as marketers that we develop relevant content that our email subscribers will want to open and read. As technology, business, and consumer behaviors change, email marketing must also evolve to meet new challenges and take advantage of new opportunities. Content marketing has been on the rise for several years, but as the trend encounters more web-savvy consumers and new techniques, it is rapidly becoming a critical part of every marketing plan. There are numerous ways to increase and optimize your content marketing strategy for best results; here are 5 simple, key tactics to ensure you are on the right track:Read More ❯