Dec 4, 2014
Just a few years ago, some industry experts were predicting the demise of traditional email marketing in favor of newer channels like social media. Fortunately, we’re delighted to say reports of email marketing’s imminent death are not only greatly exaggerated, they’ve been proven wrong. In fact, through the end of 2014 and looking forward to 2015, email effectiveness has never been stronger.
But, don’t just take our word for it. Below, we’ve compiled some data on the state of modern email marketing. Use this information to solidify your own email strategies and secure a bigger earmark for email in your 2015 marketing budget.Read More ❯
Mar 4, 2014
Over the past decade, few aspects of marketing have received as much publicity as social media. But as the buzz dies down, we’re seeing more hype than hard results. In fact, most statistics show that email still trumps social media. Email marketing might not be as flashy, but it’s still number one in effectiveness.
Nov 18, 2013
The intersection of email and social media has led to the emergence of what is being called the Social Inbox. There is, however, no clear consensus of what constitutes a Social Inbox or how marketers should address it in their campaigns.