Feb 24, 2015
For most industries, the start of a new year means taking time to reflect on previous quarters’ most successful endeavors, areas of opportunity and gain insight into upcoming trends. In the marketing world, though, it also means already becoming an expert on the “next big thing” and executing a rock-solid plan before the rest of the world catches up.
One company who always seems to stay a step ahead of the consumer email curve is Livingsocial. This week, we sat down with Danny Hsia, Senior Manager of Email Experience at Livingsocial, to chat about some of the brand’s biggest successes last year and what’s in store for email in 2015.Read More ❯
Dec 12, 2014
This week, I flew to beautiful Park City, UT, to attend MediaPost’s Email Insider Summit. It was a fantastic experience filled with rousing discussion, thought-provoking presentations and, of course, a little skiing.
On Tuesday, I was fortunate enough to lead a panel on a topic I, and the rest of the TowerData team, have been exploring more in depth over the past several months: how do companies appropriately manage email frequency? How do we, as marketers, achieve a healthy balance that keeps customers engaged while driving down unsubscribe rates and spam complaints?
The panel, composed of Jeff Carl (Angie’s List), Sarah Lessem (Aon), Omer Navaid (Cars.com) and Shanon Strahl (Zoro), offered insight into their own practices and we discovered three valuable points.Read More ❯
Jul 2, 2014
Last week, startups and tech companies from all over the Midwest came together for TechWeek Chicago. During the weeklong conference and expo, SimpleRelevance CEO Erik Severinghaus and TowerData CBO Phil Davis sat down to discuss email marketing, data-driven personalization and predictive analytics.Read More ❯