Apr 8, 2015
As we’ve mentioned before, personalization is key to driving customer engagement. By using data to learn more about your customers, and using that knowledge to craft customized messaging, you will make a greater impact on your subscribers. But, what does truly stellar personalization look like in action?
To help inspire your next campaign, we’re sharing examples from three buzzworthy brands. Keep reading to see how these well-known companies are making the most of their email marketing through data-driven email personalization.Read More ❯
Apr 2, 2015
Customer data is the key to successful personalization. It can transform your marketing strategy, boost subscriber engagement increase ROI and help you better understand the drivers behind customer conversion. In many ways, customer data is the magic elixir guaranteed to help take your email marketing strategy from dull to dazzling.
There’s just one problem: what do you do when you only have access to a limited amount of data?Read More ❯
Mar 19, 2015
Brands today are becoming increasingly more innovative. By adopting new, cutting-edge techniques for connecting with their audiences, and experimenting outside conventional marketing channels, companies are exposing their message to more prospects than ever before.
However, there’s a caveat: More marketing isn’t always better marketing. To successfully and seamlessly launch a campaign spanning multiple channels, you need adequate planning, preparation and plenty of strategizing. The lasting impact of a well-crafted omnichannel campaign, however, is well worth the effort.
Below are our top three tips to increase engagement through omnichannel campaigns:Read More ❯
Feb 24, 2015
For most industries, the start of a new year means taking time to reflect on previous quarters’ most successful endeavors, areas of opportunity and gain insight into upcoming trends. In the marketing world, though, it also means already becoming an expert on the “next big thing” and executing a rock-solid plan before the rest of the world catches up.
One company who always seems to stay a step ahead of the consumer email curve is Livingsocial. This week, we sat down with Danny Hsia, Senior Manager of Email Experience at Livingsocial, to chat about some of the brand’s biggest successes last year and what’s in store for email in 2015.Read More ❯