May 7, 2015
Your customers expect a personalized marketing experience. They expect you to present them with offers and content most relevant to their needs, and in a manner that makes sense for their lifestyle. However, while all the data you need to build these sorts of highly engaging, targeted and individualized campaigns is within reach, many companies still fail to make the most of personalization.
The truth of the matter is, personalization doesn’t have to be complicated. Getting beyond the first stage is crucial to achieving success, and data can help you get there.Read More ❯
May 1, 2015
Earlier this week, I enjoyed the opportunity to join my friend Erik Severinghaus, founder and CEO of SimpleRelevance, on the virtual stage of the 2015 GroupHigh Outreach Marketing Summit. If you haven’t attended this conference, I would highly recommend doing so in the future. It’s free, jam-packed with helpful presentations from some of the industry’s biggest influencers and, best of all, you can attend in you bunny slippers—because it’s completely online.Read More ❯
Apr 8, 2015
As we’ve mentioned before, personalization is key to driving customer engagement. By using data to learn more about your customers, and using that knowledge to craft customized messaging, you will make a greater impact on your subscribers. But, what does truly stellar personalization look like in action?
To help inspire your next campaign, we’re sharing examples from three buzzworthy brands. Keep reading to see how these well-known companies are making the most of their email marketing through data-driven email personalization.Read More ❯
Apr 2, 2015
Customer data is the key to successful personalization. It can transform your marketing strategy, boost subscriber engagement increase ROI and help you better understand the drivers behind customer conversion. In many ways, customer data is the magic elixir guaranteed to help take your email marketing strategy from dull to dazzling.
There’s just one problem: what do you do when you only have access to a limited amount of data?Read More ❯