Jun 19, 2014
Summer is finally here! The sun’s out, everyone’s a little happier, and IRCE kicked off its big annual conference in Chicago. With its eCommerce focus, #IRCE2014 was all about one question: How can Internet retailers give online shoppers the same personal experience they get in a brick-and-mortar store? The answer? Leveraging consumer data and behavior to personalize the whole online retail experience from welcome letter to shopping cart.
In case you didn’t get a chance to hang out with team TowerData at IRCE last week, we’ve put together our favorite tweets from the show.
Nov 20, 2013
Nov 12, 2013
There’s been much hubbub in marketing circles about Gmail’s new inbox system and the best way to get your emails into the coveted Primary tab. And yet, a few calmer heads are realizing these changes are actually a blessing—they’re presenting marketers with a tremendous opportunity to improve their overall marketing strategy. In short, their advice goes something like this: You want to beat Gmail tabs? Know your audience better, so you can send better email.