Jun 24, 2015
Last week, TowerData sponsored the Salesforce Connections conference here in New York City. Connections has long been considered the “digital marketing event of the year,” and, while the transition to the Salesforce brand has brought a lot of change, with speakers like Seth Meyers and Diane Von Furstenberg—not to mention performances by Elle King, The Roots and a surprise appearance by the one and only Derek Jeter—the energy was excellent.Read More ❯
Jun 12, 2015
We’re halfway through 2015—or, as we like to call it, the Year of Personalization (again). While those of us in the marketing world have been touting the benefits of personalization for years, the concept has become much more mainstream in recent months as companies realize the importance of data (and as customers demand a more targeted experience.) There’s just one problem: not everyone knows how to accomplish successful personalization.
Have no fear! We’re here to make your life a little easier.Read More ❯
May 7, 2015
Your customers expect a personalized marketing experience. They expect you to present them with offers and content most relevant to their needs, and in a manner that makes sense for their lifestyle. However, while all the data you need to build these sorts of highly engaging, targeted and individualized campaigns is within reach, many companies still fail to make the most of personalization.
The truth of the matter is, personalization doesn’t have to be complicated. Getting beyond the first stage is crucial to achieving success, and data can help you get there.Read More ❯
May 1, 2015
Earlier this week, I enjoyed the opportunity to join my friend Erik Severinghaus, founder and CEO of SimpleRelevance, on the virtual stage of the 2015 GroupHigh Outreach Marketing Summit. If you haven’t attended this conference, I would highly recommend doing so in the future. It’s free, jam-packed with helpful presentations from some of the industry’s biggest influencers and, best of all, you can attend in you bunny slippers—because it’s completely online.Read More ❯