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AtData releases its machine learning based Quality Score to help organizations better segment and qualify customer databases to improve email campaign engagement, deliverability, response and conversions.
Google, known for continuously updating its policies for better user experience and safety, recently announced a significant change to its inactive account policy.
Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. As a marketer, you understand the intrinsic value of accurate data and effective communication. You also know that even the most brilliant campaign ideas can...
Companies can optimize their outreach with real-time Email Verification APIs and bulk verification, helping marketers maintain good email hygiene over time.
Automated email validation solutions save marketers time and money, increasing deliverability and decreasing the risk of being blacklisted.
Marketers are increasingly pressured to do more with less. Often, this involves leveraging as many channels as possible, including email. In fact, 59% of consumers say marketing emails influence their purchase decisions. Email is fairly flexible, easy to use, and...
Email marketing has been a staple of B2B and B2C marketing for years, and continues to yield impressive results. So much so that 37% of marketers plan to increase their email marketing budget. But some marketers won’t use that budget...
Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends – masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of...
A new year is a clean slate, a fresh start, and an opportunity to let go of what no longer serves you – including the outdated, inaccurate data mucking up your database and dragging down your marketing performance. Before you...
At one time or another, we’ve all fallen prey to a bit of attractive misinformation. Whether passed along by a well-meaning friend or a misguided blogger, myths often originate from our most trusted sources. However, while some myths are completely...
Are you a nonprofit marketer that relies on email to open doors and drive donations? If so, your success hinges on your ability to ensure that every email address in your database is clean, deliverable, and belongs to your intended...
Email Data Quality: The Foundation of Email Deliverability How do you gauge email data quality? Bouncing emails are the scourge of any email marketing program. They create a variety of problems including Lowered response rates; Lost revenues; Wasted marketing resources;...
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