Apr 22, 2015
Just as Picasso’s masterpieces would be nonexistent if he’d never owned a brush, and Michelangelo’s grand works absent without his chisel, great email marketers also need extraordinary tools to fulfill their ultimate potential. However, with new applications released daily, and dozens of tech startups constantly competing for a spot as marketing’s “next big thing,” combing through the options can be exhausting. To help in your endeavor, we’ve compiled a list of the top 12 best tools for successful email marketers.
In addition to helping you save precious time in your congested schedule, these helpful tools will assist you in making better educated decisions, assessing campaign success and, ultimately, improving customer engagement.Read More ❯
Mar 31, 2015
Regardless of company size and success, smart business owners know the best way to eliminate excess spend is to continually re-evaluate their budget. Because marketing often represents a significant part of company’s budget, it generally faces additional scrutiny. Savvy marketers know it’s up to them to justify every dollar through reports, examples and measured success. As marketers, it’s our duty to choose channels wisely and ensure every penny is well spent.
Because marketing is always evolving, and new tools and applications emerge every day, choosing where to allocate resources can be a challenge for even the most seasoned marketing professionals. The good news is email has long been a tried-and-true platform capable of yielding impressive results and a fast ROI.
Need help convincing your boss of the importance of email marketing? Here are 14 statistics to prove email is still one of the most powerful channels for reaching, and converting, your audience:Read More ❯
Mar 25, 2015
In previous decades, consumers struggled to find reliable, trustworthy local businesses and contractors. Today, however, crowdsourced online reviews keep companies on their toes and ready to please. When it comes to connecting consumers with the reliable products and services they need most, few services have leveled the playing field quite like Angie’s List. In other words, the brand understands the importance of providing the right message at the right time.
This month, we sat down with Jeff Carl, eCommerce Marketing Manager at Angie's List. He filled us in on what the brand has been doing to achieve responsive design, how data is improving customer segmentation and his predictions for email marketing’s next big challenge in connecting with subscribers.Read More ❯
Mar 17, 2015
When your business creates content that’s shareable, it’s amplifies the impression your email marketing is making on potential customers. Think of social media shares as a form of marketing currency, exponentially increasing the value of your content with every transaction. Through sharing, your primary audience creates a secondary audience for your content and opens up the potential for a tertiary audience.
Still unsure of the importance of social media in your email marketing strategy? Consider this: Nearly two-thirds of all adult internet users utilize at least one social network, and consumers are 71% more likely to make a purchase based on social media referrals. There’s enhanced value in the social proof spread by a connected internet user, rather than directly from your company, because consumers trust other consumers.
So, how do you leverage the power of social proofing to foster sharing among connected customer? Here are five easy tips:Read More ❯