Jun 12, 2013
Last week, Rapleaf joined thousands of internet retailers and ecommerce partners at McCormick Place in Chicago for the 2013 International Retail Conference and Expo.
While some people's highlights from the conference were probably Al Gore's keynote speech or the great Chicago deep dish pizza or even those snazzy socks the bus booth was giving away, ours was seeing just how passionate marketers and internet companies are about data.Read More ❯
Mar 27, 2013
Last week was all about the cold, hard facts behind email personalization. Metrics, percentages and info-graphics all agree: personalized emails work and people like them.
But this week is all about the WHY. Why do people value personalized emails? Why are open rates 30% higher for personalized emails? Why does even the lightest touch of personalization (a local restaurant name-dropped in the subject line, a pet-specific offer for your cat-owning subscribers) make you want to click through or buy or sign up or, at the very least, not mark as spam?
What is it about email personalization that makes customers hearts swoon?Read More ❯
Mar 12, 2013
In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout - 'You can still dunk in the dark' - there’s been one hyphenated term on everyone’s lips: real-time. (If you're thinking 'Oreo, dunk in the dark, what?' Check out this article and then get back to reading this blog post.)
Just skimming through my Google newsfeed today, I saw quite a few headlines about real-time. “Why all brands need to be real-time marketers.” “Real-time marketing should have been happening all along.” And our personal favorite: “I have seen the future of retail and it looks like an Oreo.” It’s pretty clear that this is the time for real-time.Read More ❯