Email: The King of Smartphone Activity

The following comes courtesy from our friends at LiveIntent:

The Pew Research Center in collaboration with The Economist Group just released new mobile device usage stats showing email as the reigning champ of activity on both tablets and smartphones. Despite the growth in ownership, diversity of devices available, and ever expanding roster of apps, email still beats news, games, social networking, video, and shopping to retain the top spot of all mobile activity.

Specifically, the study found that 61% of smartphone users send or receive email on their phone daily, and 80% do so weekly.

Personalized emails should be a top focus for marketers, now more than ever.

AtData Adds Quality Score to Its Suite of Email Address Intelligence Solutions

AtData releases its machine learning based Quality Score to help organizations better segment and qualify customer databases to improve email campaign engagement, deliverability, response and conversions.

Press Releases

Navigating the New Era of Email: Google and Yahoo’s Spam Filtering Changes

Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.

Blog

Understanding Google’s New Inactive Policy and What it Means for Your Business

Google, known for continuously updating its policies for better user experience and safety, recently announced a significant change to its inactive account policy.

Blog

Email: The King of Smartphone Activity

Talk with an Email Expert