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Rapleaf Hosts Second-Annual Personalization Summit this Thursday

Posted by Caitlin MacDonald

April 17, 2012

Over 200 CEOs, Founders, and Execs from industry leading organizations will come together to discuss Personalization in today's world as it relates to business, technology, and society.

Following the success of last year's event, the Personalization Summit is back this Thursday for its second consecutive year to bring together 200 top executives and thought leaders with a vested interest in personalization. This one-day discussion will take place at Mission Bay Conference Center in San Francisco.

As Personalization redefines itself in businesses, technology, and society today, it’s important to realize just how we moved from a one size fits all marketing strategy back to that 1-to-1 customer experience; how to adapt to the new environment, and how to stay current, given the constantly evolving tools and technologies. Co-hosted with Deloitte, the invite-only event will consist of interactive panel discussions from industry-leading organizations, and will explore the benefits and implications of personalization, privacy, customer segmentation and more. As people begin to expect more personal and meaningful interactions from the brands and services they use, how can businesses effectively communicate 1-to-1 with customers on a mass scale? The Summit will address various topics as they relate to personalization, including: Email Marketing, Big-Data, Audience Building, Display Advertising, Privacy, Innovation and Customer Loyalty.

Attendees will learn and discuss with fellow participants the latest initiatives and technologies currently being addressed, new business models, data strategies, and what’s still yet to come.

This year’s speakers feature thought leaders from companies, including: salesforce.com, WordPress, comScore, Acxiom, BrightRoll, Exelate, WhatCounts, Sailthru, AdRoll, Bizo, Reputation.com, Hootsuite, Gilt Groupe, Inflection, Collective Intellect, Care.com, AdRoll, OpenSky, Tru-Signal, and more.

The event will be streaming live and you can also follow @rapleaf and #PzS12 on twitter for live updates. For more information, check out the 2012 Personalization Summit website: www.personalizationsummit2012.com

The Personalization Summit is hosted by Rapleaf & LiveRamp and sponsored by Deloitte, x.commerce, Webtrends, The David All Group, WhatCounts, SailThru, Tru-Signal, e-Merges, and pii2012.

Topics: Rapleaf Updates

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