Oct 14, 2014
Every email list contains inactive subscribers. But smart marketers do everything they can to win them back to regain lost sales and improve their sender reputations. Add to that the fact the costs associated with acquiring new customers are steep, and it quickly becomes clear investing in a reactivation makes good business sense. Below are a few steps to consider.Read More ❯
Sep 29, 2014
Remember back in grade school when a few misbehaving students would cheat on an exam and the teacher would re-test the entire class? Even though you may not have been a part of the offending group, you still had to suffer the consequences. This is precisely what is happening with spam traps. Even if you’re not sending spam messages to your marketing lists, you could still end up blocked by providers due to spam traps.
These traps penalize companies who reach their email inbox by reporting their sending address as spam. Email providers pick up on these trends and use automatic filters to push incoming messages directly to a user’s spam box where, more often than not, they’ll remain unseen and unopened. Email validation can assist you in removing traps from your coveted list.Read More ❯
Sep 26, 2014
TowerData sponsored and attended Connections 2014, the marketer’s can’t-miss industry conference from the Salesforce ExactTarget Marketing Cloud. At Connections 2014, Salesforce executives were promoting the latest addition to the Salesforce ExactTarget Marketing Cloud—Journey Builder for Apps—which helps marketers deliver personalized customer journeys directly from mobile apps.Read More ❯
Sep 24, 2014