Apr 26, 2017
New techniques and methodologies are constantly emerging in the world of data-driven marketing. And as a trusted partner of innovative brands across the United States, we at TowerData make it a point to stay up-to-date on the latest strategies.
Last month I attended RampUp 2017 where Joe Stanhope, VP and Principal Analyst at Forrester, gave a presentation on a core capability of TowerData's that has more recently become a hot topic in the industry: identity resolution. Stanhope discussed the basics of identity resolution, including how it offers marketers more profound consumer insights and empowers them to enhance the cross-channel customer experience.
Here are a few highlights from Stanhope’s talk.Read More ❯
Apr 24, 2017
The first few months of 2017 have been a whirlwind of marketing exhibitions, conferences and expos.
Most recently, I headed to Las Vegas for MarketingSherpa Summit 2017, a two-day event featuring case studies, how-to sessions, professional certification workshops and presentations from business leaders. This year, the focus of the summit was on teaching marketers how data is the linchpin for effective cross-channel campaigns.
Here’s a summary of the major highlights from the conference.Read More ❯
Apr 19, 2017
Whichever their preferred medium of choice (broadcast, print or digital), every successful marketer recognizes the need for a strong mobile strategy.
According to Atlas’ 2015 whitepaper, Behind the Buzz: People-Based Marketing Defined, 25 percent of consumers use three or more devices per day. And 40 percent switch between multiple devices to complete an activity, such as making a purchase.
In other words, brands must build a marketing strategy that leverages data to connect a user’s behavior across channels and devices. But how can marketers get the data they need to make these connections? By utilizing mobile device IDs provided by TowerData.Read More ❯
Apr 12, 2017
Humans are visual creatures — we’re naturally attracted to colorful and dynamic images. This means it’s in the best interest of email marketers to leverage this impulse.
And the evidence goes beyond anecdotal: A 2015 BuzzSumo study showed marketing content with images has higher engagement than content without images.
To attract subscribers and keep them interested in your emails, take advantage of these four types of must-have email marketing content.Read More ❯