Apr 20, 2015
A few days ago, the Wall Street Journal published an article hinting Google will soon unveil an offering that allows advertisers to leverage email lists to target audiences via display ads. The program rivals the advertising technology of another internet giant: Facebook’s custom audiences tool. Now email is hopping back into its spot as the most popular marketing vehicle and, once again, email marketers everywhere are saying “told you so.”Read More ❯
Apr 17, 2015
This post was originally published on the Kuno Creative blog by Tracy Vides.
We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design, on-page and off-page SEO ranking signals, content marketing, social media marketing and so on.
But what about that gem of a marketing tool called personalization? What happens when brands spend some time treating their target audiences like people instead of treating them as numbers in an excel sheet? This does not even have to be on your website alone. What happens when you offer some personal TLC via your brick and mortar store, your email campaign or even your mobile ads? Good things, I assure you.
Read on for insights into how personalization can be your secret weapon in the race for conversion optimization.Read More ❯
Apr 14, 2015
Imagine you have a highly engaged customer who opens all of your emails, regularly reviews your inventory and makes frequent purchases. If you could somehow reach more customers like this subscriber, your company would have no problem beating sales goals and increasing marketing ROI.
To increase your success, you know you need to target more customers like this one. But how do you get started? How do you know which attributes of this shopper you should be seeking in other potential prospects? Furthermore, even if you’ve determined which characteristics are most important, how do you find consumers who share these same interests and behaviors?
That’s where the marketing industry’s newest secret weapon comes into play. Behold lookalike modeling: your new favorite strategy for finding and reaching your best prospects.Read More ❯
Apr 8, 2015
As we’ve mentioned before, personalization is key to driving customer engagement. By using data to learn more about your customers, and using that knowledge to craft customized messaging, you will make a greater impact on your subscribers. But, what does truly stellar personalization look like in action?
To help inspire your next campaign, we’re sharing examples from three buzzworthy brands. Keep reading to see how these well-known companies are making the most of their email marketing through data-driven email personalization.Read More ❯