Jul 24, 2015
As email marketers, we live and die by our metrics. In our world, few email KPIs are scrutinized more than clicks. It’s not just about getting readers to open our emails — it’s about encouraging prospects and customers to click through to the next step. If our emails don’t produce an action, all our brilliant copy, design and strategy has gone to waste.Read More ❯
Jul 21, 2015
It’s lunchtime, and you’re quickly gobbling down a sandwich at your desk between meetings. Taking advantage of the few precious moments between obligations, you start browsing online for a sleeping bag for your upcoming camping trip and discover a high quality bag on sale at one of your favorite outdoor supply stores. You add it to your cart and proceed to check out. Just as you start to fish out your wallet and to enter your credit card information, your co-worker ducks his head into your office and reminds you it’s time for your next meeting. You shut your laptop and head out the door.Read More ❯
Jul 16, 2015
Here at TowerData, we’ve been trumpeting the importance of personalization for years. But the truth is, in today’s competitive landscape, merely adding a customer’s name to the top of a newsletter simply won’t cut it anymore. When we discuss personalization today, we mean using a data-driven strategy that takes your email marketing to the next level. This means always seeking innovative new ways to engage your prospects.
Cue the next “big thing” in personalization: adaptive content.Read More ❯
Jul 14, 2015
You’re feeling pretty good about the size of your email database. You’ve worked hard to obtain those new email addresses—carefully guiding droves of customers through the almighty website subscription form, register sign-up and your customer service’s data capture process. Maybe you’ve even surpassed your quarterly goals. Either way, you’re pleased, your boss is pleased and now you can kick back and ride the gravy train to email marketing Easy Street.
Now for the reality check. Did you know the average email list decays by 25% each year? That means, for every four new contacts you gain, you’re likely to lose one. Yikes. Time to hop off the gravy train and get back to work.Read More ❯