Feb 25, 2015
Another week, another inspiring conference bursting at the seams with big ideas, great minds and fascinating trend predictions. And, of course, another escape to a sunny locale.Read More ❯
Feb 24, 2015
For most industries, the start of a new year means taking time to reflect on previous quarters’ most successful endeavors, areas of opportunity and gain insight into upcoming trends. In the marketing world, though, it also means already becoming an expert on the “next big thing” and executing a rock-solid plan before the rest of the world catches up.
One company who always seems to stay a step ahead of the consumer email curve is Livingsocial. This week, we sat down with Danny Hsia, Senior Manager of Email Experience at Livingsocial, to chat about some of the brand’s biggest successes last year and what’s in store for email in 2015.Read More ❯
Feb 19, 2015
Looking to boost performance with your email marketing? The new year offers a new opportunity to start fresh with a solid foundation. However, in order to build your foundation, you first need to do a little clean-up. While the idea of list hygiene may not be the most exciting task, top marketers know it’s an absolute requirement.
When it comes to cleaning up your lists, it’s not uncommon to miss a few spots. To help you achieve a pristine database, we’ve compiled a list of the top three often-overlooked areas. So, roll your sleeves up and let’s get to work!Read More ❯
Feb 17, 2015
A few times a decade, a trend emerges that changes the face of marketing. Over the last couple of years, we’ve heard a lot about industry buzz topics like personalization, attribution and multi-channel engagement. As these concepts continue to evolve, and mobile usage increases, marketers thirst for more and more customer data. Like crazed information junkies, we guzzle data by the gigabyte and still want more.
Cue the next big trend in email marketing: behold the hashed email.Read More ❯