Mar 5, 2015
Digital marketers continue to pinpoint email marketing as the most effective online tactic for building awareness, acquisition, retention and conversion. But according to a B2B Marketing Insider Report, 43% of readers of B2B marketing content identified “blatantly self-promotional content” as their biggest turnoff.
Blending the promotional aspects of your email marketing with a helpful angle can be more beneficial for your subscribers than a weekly product update. In addition to sharing news about your product or the latest promotion you’re running, incorporate something truly useful to engage your subscribers in a different way. We’re talking about content that will make their lives easier, intrigue them by providing an interesting viewpoint on a challenging topic or meet a specific need as it relates to your industry.
The good news is you can deliver this type of useful content while promoting your brand at the same time. Here are three things to consider as you get started:Read More ❯
Mar 3, 2015
A well-composed, expertly designed and highly targeted email can transform prospects into customers—but it can’t do it alone. To seamlessly guide your subscribers down the sales funnel, you also need a powerful landing page.
Unlike your homepage, a landing page is streamlined and tightly focused on a single, all-encompassing task: compel your reader to complete an action.
For most websites, these landing pages work the hardest and drive the most revenue. Like non-stop sales representatives, successful landing pages convert visitors into customers. However, to ensure your landing pages are working as hard as your emails, they need to be optimized.
Here are five best practices to turbocharge the process and achieve conversion goals fast:Read More ❯
Feb 25, 2015
Another week, another inspiring conference bursting at the seams with big ideas, great minds and fascinating trend predictions. And, of course, another escape to a sunny locale.Read More ❯
Feb 24, 2015
For most industries, the start of a new year means taking time to reflect on previous quarters’ most successful endeavors, areas of opportunity and gain insight into upcoming trends. In the marketing world, though, it also means already becoming an expert on the “next big thing” and executing a rock-solid plan before the rest of the world catches up.
One company who always seems to stay a step ahead of the consumer email curve is Livingsocial. This week, we sat down with Danny Hsia, Senior Manager of Email Experience at Livingsocial, to chat about some of the brand’s biggest successes last year and what’s in store for email in 2015.Read More ❯