Sep 30, 2015
Ten years ago, the term “data science” sounded about as relevant to marketing as quantum physics. Today, companies rely on sophisticated data to guide each and every strategy. While large businesses like Amazon and Google can afford more robust, predictive data-crunching endeavors, smaller businesses are challenged with finding a way to compete.
Springbot, a data, automated analytics and marketing optimization eCommerce platform, works with small to mid-size businesses to make the most of their data. This month, we sat down with Marketing Manager Kelly Schmalz to learn how the company’s most successful clients use data.Read More ❯
Sep 24, 2015
Sep 22, 2015
For anyone losing sleep over worries about the future of email, two new reports should put you at ease. According to one a report by the American Press Institute, email is the most common digital activity for adults between the ages of 18 and 34 – also known as Millennials. Even better, according to a second report by Principal Financial Group, Millennials actually prefer to keep in touch with brands through – you guessed it – email!Read More ❯
Sep 16, 2015
For today’s email marketer, data has become just as valuable as physical currency for driving opens, clicks and sales. Yet, commenting on his detailed findings from nearly 1,300 email marketers, VentureBeat research analyst Jon Cifuentes said: “The single most surprising insight was to learn just how bad end users are at capturing data and applying it to decision-making.” Cifuentes continued, “There’s an education problem at play, both in the vendors’ understanding of what end users need, and end users lacking data management skills.”Read More ❯