May 20, 2015
When a customer makes a purchase from your company, what happens next? Do you take the opportunity to connect further, or do you gently fade off into the horizon until your next scheduled offer lands in their inbox?
As we’ve stated before, the best time to engage your customer is immediately after they’ve engaged with you. When a customer makes a purchase, they’re feeling great. They’re riding a serotonin high and are fully engaged with your brand. This is a ripe opportunity to further engage these customers, to upsell, cross-sell and build enthusiastic brand evangelists.
Unfortunately, for many companies, triggered emails are little more than an afterthought. In fact, triggered emails make up less than 5% of overall email volume. But these emails can account for as much as 15% of revenue attributed to email—which gives you ample reason to take a second look at your triggered email strategy in general and, specifically, your post-purchase email strategy.
Here are three examples of brands doing post-purchase emails right:Read More ❯
May 18, 2015
Cookies and milk, peanut butter and jelly, sandy beaches and margaritas—some things were just meant to go together. That’s exactly how we feel about email intelligence and beautiful design, which is why TowerData is teaming up with award-winning design and development provider, Email Monks.
In other words, this strategic partnership means even more powerful email campaigns in your near future.
Here’s some more information to explain the “why” and “how” behind our latest exciting alliance:Read More ❯
May 14, 2015
When you’re about to launch a new email campaign, you’ve got a million things on your mind. You’re in a rush, you’ve got a deadline to meet and, often, you can’t escape the nagging feeling you’re overlooking something important. As we email marketers know all too well, there are few things worse in this world than hitting “send” and realizing, a millisecond too late, you missed something critical.
To help you minimize this risk, we’ve created a handy cheat sheet you can use to check against your campaign so you can hit “send” with confidence.Read More ❯
May 12, 2015
When it comes to email subscribers enjoy, messages fall into one of two categories. First, there’s the “I’ll save this for later” pile. Then there’s the “I can’t wait to read this right now!” stack. In which category do your messages fall?
When it comes to creating powerful email copy, including valuable information is only half the battle. To keep your subscribers engaged, you must write content that keeps them hooked. Your copy needs to be so enticing, your readers would be willing to skip their subway stop just to finish.
With the development of apps like Pocket and Instapaper, the “read-later” email is a growing phenomenon. While the option for consumers to read content where, when and how they like could mean they’re reading more, as a marketer, falling into the “read-now” category should always be your top priority. Fortunately, with the right content, you can make your emails so mind-blowingly interesting, your subscribers will stop in their tracks to read what you send, the moment you send it.
Here are our top six tips for irresistible email content:Read More ❯