Mar 29, 2017
There is only one drawback to data-driven marketing: It requires conclusive, comprehensive data to be effective.
While this may seem obvious, some brands continue to make important decisions about their marketing with an inaccurate or incomplete email database. Unfortunately, if they don’t do anything to verify their data (particularly user email addresses), they’ll be unaware of one of the primary reasons their marketing efforts failed.
Email validation (which removes invalid emails from a brand’s database and corrects misspellings as well as syntax errors) can certainly boost a brand’s email marketing efforts, but it also can help the brand’s marketing as a whole. Here are five ways email validation can improve all types of marketing.Read More ❯
Mar 28, 2017
As you may or may not be aware, in February Verizon announced it is retiring its email service. As a result, users with Verizon.net email addresses will be required to either migrate their account to AOL Mail or close their account entirely.Read More ❯
Mar 22, 2017
What is the most common trait you associate with goldfish, aside from the funeral rite of flushing them down the toilet? Likely, it’s their remarkably short attention span.
But did you know that a human’s average attention span is actually less than that of a goldfish? Yikes.
With only eight seconds (you read that right—eight) to convince someone an email is worth reading, marketers must design a message that is interesting and engaging right off the bat.
To ensure your subscribers make it past the first few words of your message, adopt these three best practices for designing engaging marketing emails.Read More ❯
Mar 15, 2017
Email celebrates its 46th birthday this year, and what a journey it’s been. Did you know that email actually predates the internet?
While most technology gets replaced by smaller and more powerful solutions, email traversed the technological revolution virtually unscathed. Even more impressive is that it’s still growing in popularity.
Prepare to be astounded by these surprising facts about the history of email marketing.Read More ❯