Jun 24, 2015
Last week, TowerData sponsored the Salesforce Connections conference here in New York City. Connections has long been considered the “digital marketing event of the year,” and, while the transition to the Salesforce brand has brought a lot of change, with speakers like Seth Meyers and Diane Von Furstenberg—not to mention performances by Elle King, The Roots and a surprise appearance by the one and only Derek Jeter—the energy was excellent.Read More ❯
Jun 18, 2015
Email marketers are no strangers to data. We love pouring over analytics and insights, and we know the only way to truly prove a fact is to back it with data. So, when it comes to email marketing trends, the best way to weed out fact from fiction is to look at the numbers.
Below, we’ve collected ten of the most important data-backed email marketing truth guaranteed to help you create higher converting campaigns this quarter:Read More ❯
Jun 17, 2015
My job is rough. Last week, I flew to Kiawah Island, South Carolina, for the MediaPost Email Insider Summit (MPEIS). I was subjected to beautiful weather, flawless Atlantic beaches and irresistible Southern cuisine. I spent my time rubbing elbows with some of the brightest minds in email marketing, led a panel with four accomplished professionals and snagged a few insider secrets on how Amazon uses customer data to power its dynamic recommendations. Sounds like a tough time, right?
In between bacon biscuits (and there were a lot of bacon biscuits), the summit was abuzz with insights on two of the biggest topics in email marketing this quarter: how to achieve a successful customer loyalty program, and how to engage with your customers using dynamic content. Naturally, both of these topics tie back to data.
In case you missed last week’s MPEIS (and even if you didn’t), here is our recap of the two most-talked-about topics:Read More ❯
Jun 16, 2015
How many emails land in your inbox every day? 20? 30? 75? Think again. The average working professional receives more than 100 emails per day. This poses a challenge not only for the beleaguered professional who has to sift through her email inbox, but also for the marketers who are tasked with ensuring their emails stand out and convert on defined goals.
The path to email marketing success starts with getting your emails opened, and the best way to accomplish this feat is by crafting truly spectacular subject lines.
Here are six examples to help spark your creativity:Read More ❯