Feb 21, 2017
Most people believe the idea of referring to junk mail as “spam” is because the emails are considered “fake messages” just as the Hormel product is considered “fake meat.”
But did you know the idea is actually from a Monty Python sketch? It’s true.
Regardless of the origins of the phrase, email marketers are (understandably) insulted when their messages are marked as spam. The way to avoid the shameful moniker is by understanding the importance of email deliverability.
Read on to learn the basics about email deliverability and why it’s a metric every email marketer should care about.Read More ❯
Feb 15, 2017
Fun fact: Popular application review site GetApp has listings for over 820 different marketing tools. In other words, marketers have an overwhelming number of technologies available to them.
Unfortunately, not all technology is created equal.
Some sound great in theory but end up making projects more complicated and turn marketing headaches into marketing migraines. Others are well-designed and easy to use but lack key integrations or features, making them about as helpful as a digital paperweight.
But every so often, a solution comes along that is a true game-changer and makes building multi-channel marketing campaigns without it seem like an impossibility.
Allow us to save you the trial-and-error routine with some of our favorite tools.Read More ❯
Feb 8, 2017
Email personalization is a retailer’s golden ticket to engaging subscribers, delighting customers and building brand loyalty.
A 2015 report by Aberdeen Group showed personalized email messages increase click-through rates by an average of 14 percent and conversion rates by 10 percent. And according to Experian Marketing Services, personalized emails inspire six times higher transaction rates.
Why do customers love personalized emails so much? Because they offer greater value in the form of highly relevant content and the kind of VIP deals that make your customers feel special.
Smart brands know the way to effectively personalize emails is by using customer data creatively (and correctly) to serve up a truly unique experience. Check out how these three retailers used email personalization to treat their customers right.Read More ❯
Feb 1, 2017
What if you had current information on the content a person is interested in and the products they are looking for? What if you had accurate and timely insight into an individual’s unique browsing behavior, preferences and purchase intent? You could reach out to them while they are still shopping and help them decide in your favor. You could influence customers’ buying process and increase sales. Now, you have that power at your fingertips with TowerData’s new Active Customer Intelligence.Read More ❯