Sep 19, 2017
In email marketing, it often comes down to semantics. Copy needs to be casual yet informative, and persuasive but not pushy. It needs to be engaging, but also personal and friendly.Read More ❯
Sep 18, 2017
Technology and the rapid growth of data can be a double-edged sword for modern marketers. On one hand, you have access to more information and tools than ever before — but, on the other hand, trends and customer expectations shift quickly, and it can be difficult to keep up.
Today, consumers not only expect brands to provide them a highly relevant and customized experience, they also demand a seamless experience across all channels and devices. How can you, a busy marketer, meet these growing expectations?
It’s time to meet your new sidekick: omnichannel marketing.Read More ❯
Sep 11, 2017
Your email marketing campaigns are chugging along. Subscribers are engaged, open rates are satisfactory and conversions are strong. You’ve reached a state of marketing bliss — that cozy, unfamiliar and often fleeting feeling marketing professionals enjoy when the stars align and everything is optimized for success. You might as well kick back and relax for once, right?
Not so fast. Just because your email marketing strategy seems perfect doesn’t mean there isn’t potential for even better campaign performance.
Here are a few signs it’s time to take a fresh look.Read More ❯
Aug 30, 2017
Some things will never change:
However, when it comes to connecting with an individual consumer, things are changing constantly. And if you want to connect with that subscriber at the right time, on the right channel, with the right content, you’re going to need as much data about him or her as possible.Read More ❯