Apr 24, 2015
Marketing is no longer means canvassing your audience with promotional messages you feel will earn you the most sales. In today’s marketing landscape, deemed the “age of the consumer,” marketing takes place entirely on the customer’s terms. The most successful campaigns go beyond simply adding a customer’s name to your emails. We’re talking about letting the customer set the context of the emails you create—so your messages align perfectly with where the customer is, what the customer is doing and why the customer wants to hear from you.
This approach is called contextual marketing, and it’s hot, hot, hot right now. Why? Because it allows marketers to intersect big data, email automation, and their own insights, to anticipate customer needs and drive conversion.Read More ❯
Apr 22, 2015
Just as Picasso’s masterpieces would be nonexistent if he’d never owned a brush, and Michelangelo’s grand works absent without his chisel, great email marketers also need extraordinary tools to fulfill their ultimate potential. However, with new applications released daily, and dozens of tech startups constantly competing for a spot as marketing’s “next big thing,” combing through the options can be exhausting. To help in your endeavor, we’ve compiled a list of the top 12 best tools for successful email marketers.
In addition to helping you save precious time in your congested schedule, these helpful tools will assist you in making better educated decisions, assessing campaign success and, ultimately, improving customer engagement.Read More ❯
Apr 20, 2015
A few days ago, the Wall Street Journal published an article hinting Google will soon unveil an offering that allows advertisers to leverage email lists to target audiences via display ads. The program rivals the advertising technology of another internet giant: Facebook’s custom audiences tool. Now email is hopping back into its spot as the most popular marketing vehicle and, once again, email marketers everywhere are saying “told you so.”Read More ❯
Apr 17, 2015
This post was originally published on the Kuno Creative blog by Tracy Vides.
We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design, on-page and off-page SEO ranking signals, content marketing, social media marketing and so on.
But what about that gem of a marketing tool called personalization? What happens when brands spend some time treating their target audiences like people instead of treating them as numbers in an excel sheet? This does not even have to be on your website alone. What happens when you offer some personal TLC via your brick and mortar store, your email campaign or even your mobile ads? Good things, I assure you.
Read on for insights into how personalization can be your secret weapon in the race for conversion optimization.Read More ❯