Oct 18, 2017
Oct 16, 2017
You’re a loyal customer who loves a brand’s boots, but suddenly, ads for their sleeping bags start popping up. What’s the deal? You’ve only ever bought their boots, and you’re more about the great indoors than the the great outdoors. So why are they targeting you with a sleeping bag?
It’s impersonal and irritating: Does your favorite brand even know you?
Customer intelligence allows you to know interests and wants of your customers and prospects, and lets you reach your audience with the right message at the right time.
Here’s how you can use customer intelligence to refine your email strategy.Read More ❯
Oct 11, 2017
The efforts and money spent behind performing your email campaigns will be justified with the increased number of email open rates and improved number subscribers for your brand.Read More ❯
Oct 9, 2017
As an email marketer — and a consumer — you’ve likely seen some triggered emails in your own personal inbox. These messages are incredibly powerful when used correctly.
Think about it: When was the last time you took advantage of free shipping or a discount from a retailer after abandoning your cart? It jumpstarted your loyalty.
Triggered email messaging can also be used for more than just abandoned shopping carts or welcome emails.
Here’s how you can use triggered emails to achieve success.Read More ❯