Aug 27, 2015
This post is written by Devesh Khanal, Founder of Devesh Design. Devesh helps businesses grow their online revenue through conversion optimization.
Like, follow and retweet all you want but, when when it comes to sales, social media is not always your best friend.
Relying on social media alone, and failing to allocate adequate time to other channels to attract paying customers, is a common mistake made by many online businesses.Read More ❯
Aug 25, 2015
We’ve all been there once or twelve times. You start an online shopping session, only to become interrupted by an email or distracted by Facebook. Or, maybe you added a big ticket item to your cart, but decided you needed to do a little more research before finalizing your purchase. Whatever the case, shopping cart abandonment is a common concern for B2C businesses. On the flip side, though, it represents a perfect opportunity to re-engage already-interested prospects.
Last month, we shared secrets of irresistible shopping cart campaigns. Today, we’re going to take a look at what successful shopping cart abandonment campaigns look like in action.Read More ❯
Aug 20, 2015
At first you thought it was a random lull. But you can’t ignore the problem any longer: Your engagement rate is dropping and you’re not sure what to do.
First, breathe. You’re not alone. With engagement-based filtering making it harder for senders to reach disengaged users, marketers like you are feeling stumped on how to re-engage subscribers and improve their numbers.
The good news is we’re here to help. You can use these five tactics to begin sending your email engagement curve upward.Read More ❯
Aug 18, 2015
If I were to ask every email marketing professional his or her top headache-inducing challenge, I’m willing to bet it would have something to do with email deliverability.
In 2014, Marketing Land reported 11% of permission-based email marketing campaigns were blocked and 6% ended up in people’s spam folders. With ISPs moving toward engagement-based filtering, in which specific subscriber signals determine how and where email should be delivered, accessing and analyzing email and subscriber data are essential to help senders improve deliverability.
But businesses continue to experience challenges with customer data. According to the 2015 Marketing Trends Survey, 30% of respondents cited “accessing and leveraging customer data from multiple channels and data sources” as the top challenge this year.
If you’re challenged by data and deliverability, it may be time to revisit an old friend: email list hygiene.Read More ❯