Jan 28, 2015
As the old cliche goes, you’ll never get a second chance to make a first impression. When it comes to email marketing, a stellar first impression can transform a new prospect into a lifetime customer. Your welcome message is one of the most crucial components of your introductory process, and requires your most creative juices. Effective welcome emails imply the value of your product or service, encourage your subscriber to take the next step and leave an indelible impression of your brand.
Here are 4 of our favorite b2c welcome emails and what we love about them:Read More ❯
Jan 22, 2015
Marketers are obsessed with analytics. We eat, sleep and breathe reports—continuously sniffing out any hint of success or potential failure. We want to know what we’re doing well, and where we could improve to ensure we’re making the most of every dime of our budgets. Our dashboards and spreadsheets are the science driving our decisions and, ultimately, the success of each new campaign.
Key performance indicators (KPIs) are the lifeblood of email marketing, but not every metric is given equal time in the spotlight. Delivery rates, open rates and click-through-rates are often the superstars of our weekly reports, but what about those less popular analytics?
Sometimes the least common KPIs offer the deepest insight into performance. Here are the top four most important (and least-often used) KPIs you should be utilizing:Read More ❯
Jan 20, 2015
Ah, the customer lifecycle—the guiding light of any email marketing campaign. Without this information, marketers would still be sending outdated, one-size-fits-all messages and enduring excruciatingly low click-through-rates. The truth is, customers have different needs at different stages in the purchasing decision and, to be effective marketers, we need to tailor our messaging to the buyer persona as well as the step in the buying cycle. By taking time to fully understand your customer lifecycle, you can hit the mark on their needs and increase engagement.
Use these tips below as your guide for fluidly moving customers through their lifecycle and driving them toward becoming satisfied, engaged brand loyalists.Read More ❯
Jan 14, 2015
In this digitally driven, highly social age, personalization is an essential component to any email marketing campaign. Because your subscribers encounter thousands of messages online every day, the only way to win their attention is to tailor your content to them.
Successful email marketing requires a two prong approach. The first step is to know your customers and understand when to engage with them. The second step is to craft customized, context-driven messages.
Here are four expert tips for developing more context-driven emails:Read More ❯