Dec 17, 2014
As marketers, we’re perpetually working to better understand our audiences. Regardless of the size of your company, a better understanding of your audience leads to meaningful engagement—which leads to greater revenue per customer. However, understanding your customers requires a great deal of information, including data you may not have on hand.Read More ❯
Dec 12, 2014
This week, I flew to beautiful Park City, UT, to attend MediaPost’s Email Insider Summit. It was a fantastic experience filled with rousing discussion, thought-provoking presentations and, of course, a little skiing.
On Tuesday, I was fortunate enough to lead a panel on a topic I, and the rest of the TowerData team, have been exploring more in depth over the past several months: how do companies appropriately manage email frequency? How do we, as marketers, achieve a healthy balance that keeps customers engaged while driving down unsubscribe rates and spam complaints?
The panel, composed of Jeff Carl (Angie’s List), Sarah Lessem (Aon), Omer Navaid (Cars.com) and Shanon Strahl (Zoro), offered insight into their own practices and we discovered three valuable points.Read More ❯
Dec 11, 2014
The first day of MediaPosts’s Email Insider Summit was nothing short of inspirational. Girl Scouts of the USA shared the recent launch of Digital Cookie, an online component of the Girl Scout Cookie program, and how the iconic brand plans to expand engagement through email marketing. We also heard from giants such as Amazon, Coupons.com, Ebates, Dell and other brilliant minds within the digital sphere on plenty of buzz-worthy topics including how to develop an emotional connection and using responsive design.Read More ❯
Dec 4, 2014
Just a few years ago, some industry experts were predicting the demise of traditional email marketing in favor of newer channels like social media. Fortunately, we’re delighted to say reports of email marketing’s imminent death are not only greatly exaggerated, they’ve been proven wrong. In fact, through the end of 2014 and looking forward to 2015, email effectiveness has never been stronger.
But, don’t just take our word for it. Below, we’ve compiled some data on the state of modern email marketing. Use this information to solidify your own email strategies and secure a bigger earmark for email in your 2015 marketing budget.Read More ❯