Mar 25, 2015
In previous decades, consumers struggled to find reliable, trustworthy local businesses and contractors. Today, however, crowdsourced online reviews keep companies on their toes and ready to please. When it comes to connecting consumers with the reliable products and services they need most, few services have leveled the playing field quite like Angie’s List. In other words, the brand understands the importance of providing the right message at the right time.
This month, we sat down with Jeff Carl, eCommerce Marketing Manager at Angie's List. He filled us in on what the brand has been doing to achieve responsive design, how data is improving customer segmentation and his predictions for email marketing’s next big challenge in connecting with subscribers.Read More ❯
Mar 19, 2015
Brands today are becoming increasingly more innovative. By adopting new, cutting-edge techniques for connecting with their audiences, and experimenting outside conventional marketing channels, companies are exposing their message to more prospects than ever before.
However, there’s a caveat: More marketing isn’t always better marketing. To successfully and seamlessly launch a campaign spanning multiple channels, you need adequate planning, preparation and plenty of strategizing. The lasting impact of a well-crafted omnichannel campaign, however, is well worth the effort.
Below are our top three tips to increase engagement through omnichannel campaigns:Read More ❯
Mar 17, 2015
When your business creates content that’s shareable, it’s amplifies the impression your email marketing is making on potential customers. Think of social media shares as a form of marketing currency, exponentially increasing the value of your content with every transaction. Through sharing, your primary audience creates a secondary audience for your content and opens up the potential for a tertiary audience.
Still unsure of the importance of social media in your email marketing strategy? Consider this: Nearly two-thirds of all adult internet users utilize at least one social network, and consumers are 71% more likely to make a purchase based on social media referrals. There’s enhanced value in the social proof spread by a connected internet user, rather than directly from your company, because consumers trust other consumers.
So, how do you leverage the power of social proofing to foster sharing among connected customer? Here are five easy tips:Read More ❯
Mar 12, 2015
So, you think you’ve got your email marketing strategy perfectly designed. You’re sending out emails announcing upcoming sales and promotions and triggered, transactional emails covering things like online ordering and shipments. Subscribers love your well-crafted coupons and rewards, and all analytics point to success. However, did you know there’s still more you can do?
Today, we’re going to do more “show” than “tell.” To help you continue improving your strategy and pleasing your customers, check out these five emails retail and B2C business should be sending:Read More ❯