Aug 21, 2014 8:30:00 AM
Starting a new email campaign is a little like going back to school. And just as students spend their first few days of class brushing up on the basics, so too should marketers. With fall right around the corner and students across the country getting ready to go back to school, it’s a great opportunity to pause for a few moments and review the basics.Read More ❯
Aug 13, 2014 8:30:00 AM
Aug 8, 2014 7:30:00 AM
Are you right-brained or left-brained? Do you base your marketing on intuition or numbers? Creativity or data? Most marketers would say the former; big data can be a little scary when not relegated to the data scientists. However, the truth of the matter is there are a variety of ways even the most right-brained email marketers can benefit from big data; as more and more data becomes available to marketers, increasingly, creativity and data are going hand-in-hand.Read More ❯
Aug 6, 2014 8:30:00 AM
Sometimes the most profound advice can come from the most unexpected places. Take, for instance, Grammy award-winning singer/songwriter John Legend’s keynote at Interact 2014.
At first blush, you might not think Legend would have anything to say to today’s marketers. However, the art of marketing actually has a lot in common with music. Here are three key takeaways we’d like to share with you.