Jul 7, 2015
At one time or another, we’ve all fallen prey to a bit of attractive misinformation. Whether passed along by a well-meaning friend or a misguided blogger, myths often originate from our most trusted sources. However, while some myths are completely harmless (aside from the nights you lost sleep after hearing alligators live in your city’s sewer), email marketing myths could cost you thousands in marketing dollars, decrease conversion and hurt your sender reputation.
Luckily we’re here to dispel a few of the most common myths so you can ensure you’re exercising the best email marketing practices.Read More ❯
Jul 1, 2015
For most people (especially for those of us in the email marketing world), receiving a newsletter from your favorite brand is akin to finding a chocolate on your hotel pillow. Even though you may have anticipated it, you still feel a little burst of excitement. You hope, when you open it, you’ll discover something sweet. If you don’t, it may be time to look elsewhere.
As an email marketer, creating loveable newsletters seems easier said than done. To help you reach the newsletter sweet spot, and keep subscribers coming back for more, we’ve put together a little roadmap. Check out how to create winning newsletters in three easy steps:Read More ❯
Jun 24, 2015
Last week, TowerData sponsored the Salesforce Connections conference here in New York City. Connections has long been considered the “digital marketing event of the year,” and, while the transition to the Salesforce brand has brought a lot of change, with speakers like Seth Meyers and Diane Von Furstenberg—not to mention performances by Elle King, The Roots and a surprise appearance by the one and only Derek Jeter—the energy was excellent.Read More ❯
Jun 18, 2015
Email marketers are no strangers to data. We love pouring over analytics and insights, and we know the only way to truly prove a fact is to back it with data. So, when it comes to email marketing trends, the best way to weed out fact from fiction is to look at the numbers.
Below, we’ve collected ten of the most important data-backed email marketing truth guaranteed to help you create higher converting campaigns this quarter:Read More ❯