Jul 1, 2015
For most people (especially for those of us in the email marketing world), receiving a newsletter from your favorite brand is akin to finding a chocolate on your hotel pillow. Even though you may have anticipated it, you still feel a little burst of excitement. You hope, when you open it, you’ll discover something sweet. If you don’t, it may be time to look elsewhere.
As an email marketer, creating loveable newsletters seems easier said than done. To help you reach the newsletter sweet spot, and keep subscribers coming back for more, we’ve put together a little roadmap. Check out how to create winning newsletters in three easy steps:Read More ❯
Jun 24, 2015
Last week, TowerData sponsored the Salesforce Connections conference here in New York City. Connections has long been considered the “digital marketing event of the year,” and, while the transition to the Salesforce brand has brought a lot of change, with speakers like Seth Meyers and Diane Von Furstenberg—not to mention performances by Elle King, The Roots and a surprise appearance by the one and only Derek Jeter—the energy was excellent.Read More ❯
Jun 18, 2015
Email marketers are no strangers to data. We love pouring over analytics and insights, and we know the only way to truly prove a fact is to back it with data. So, when it comes to email marketing trends, the best way to weed out fact from fiction is to look at the numbers.
Below, we’ve collected ten of the most important data-backed email marketing truth guaranteed to help you create higher converting campaigns this quarter:Read More ❯
Jun 17, 2015
My job is rough. Last week, I flew to Kiawah Island, South Carolina, for the MediaPost Email Insider Summit (MPEIS). I was subjected to beautiful weather, flawless Atlantic beaches and irresistible Southern cuisine. I spent my time rubbing elbows with some of the brightest minds in email marketing, led a panel with four accomplished professionals and snagged a few insider secrets on how Amazon uses customer data to power its dynamic recommendations. Sounds like a tough time, right?
In between bacon biscuits (and there were a lot of bacon biscuits), the summit was abuzz with insights on two of the biggest topics in email marketing this quarter: how to achieve a successful customer loyalty program, and how to engage with your customers using dynamic content. Naturally, both of these topics tie back to data.
In case you missed last week’s MPEIS (and even if you didn’t), here is our recap of the two most-talked-about topics:Read More ❯