Append Demographic Information to New Contact Records at the Time of Capture

Enhancing your marketing database by appending demographic data is a powerful way to identify your best customers and target retention and acquisition efforts more effectively. Even better, with the TowerData Data Appending API, data enrichment can be done in real time, so you’re enhancing new contact records as they are captured on your website.

If you could get away with it, you’d ask visitors to fill out a 20 question form on your website. You can’t, though, because you know each additional question you ask reduces your response rate. However, the Data Appending API can provide the answers to who your customers are by using either their email address or postal address.

How Does it Work?

Integrate real-time data appends into your registration forms to obtain a comprehensive view of your new prospects as soon as they click submit. With only a single point of contact, like an email address or postal address, we can fill in the rest:

  • Age
  • Gender
  • Marital Status
  • Income
  • Occupation
  • Education
  • Presence of Children
  • Adults in Household
  • Owner vs Renter
  • Length of Residence
  • Mail Order Responsiveness

With these core attributes, you can personalize and target your offers and marketing communications more effectively, leading to a higher response rate and sales. For a broader range of attributes, including psychographics, lifestyle attributes, and firmographics, take advantage of our data enhancement services.

Contact us to learn more or try the API for free.